Upcoming Sessions
20 - 24 Jun 2021
11:00 to 16:00 Dubai [GMT +4]
$2,350
14 - 18 Nov 2021
11:00 to 16:00 Dubai [GMT +4]
$2,350
20 - 24 Jun 2021 11:00 to 16:00 Dubai [GMT +4] $2,350
14 - 18 Nov 2021 11:00 to 16:00 Dubai [GMT +4] $2,350

Online Training Course Overview

Are you struggling with how to make sure your organisation stands out in a crowded marketplace?

Perhaps you’ve recently been given responsibility for your organisation’s corporate identity or have taken over managing a product brand or a service brand. You’re feeling a bit unsure about how to ensure your brand resonates with existing and potential customers.

This Anderson online training course gives practical skills and techniques for managing corporate identity and individual product and service brands. Delegates will enhance their brand development and management capabilities.

Online Training Course Objectives

By attending this Anderson online training course, delegates will be able to:

  • Explain how to create a positive identity for their organisation, and how to repair a damaged reputation
  • Develop strategic relationship programme for managing their reputation with key stakeholders
  • Explain the key elements of a brand and work with designers to create or refresh a brand
  • Manage a single product or service brand for their organisation

Designed For

People who are responsible for developing and managing their organisation’s brand image, reputation or corporate identity, including:

  • Marketing managers and directors
  • Public relations managers and directors
  • Corporate communication managers and directors
  • Business strategists

Online Training Course Outline

Amongst a wide range of valuable topics, the following will be prioritised:

  • Corporate identity & image: 4 stages of establishing a positive image and identity
  • Becoming a neighbour of choice: external reputation management
  • Elements of a brand: logo block, strapline, typefaces, typography, colours, tone of voice, photographic style, grids
  • A-Z steps for building a brand: researching markets, finding a niche, putting your culture and identity into words, creating the brand manual, explaining the brand to different audiences, keeping your brand alive
  • More complex branding decisions: naming families, positioning, extensions, multi-branding, repositioning
  • Reproducing the brand: online, video, brochures, stationery, packaging, signage, promotional items, uniforms, vehicles
  • Integrated marketing: overseeing marketing activities to ensure branding messages reach customers
  • The people aspects: finding champions to keep you on-brand
  • Persuading customers to pledge loyalty to your brand
  • Remaining current: monitoring marketing trends and keeping a close eye on competitors in the marketplace

The Certificate

  • An Anderson e-Certificate will be provided to delegates who attend and complete the online training course
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© 2021. Material published by Anderson shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use,dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Do you need more information about this training course? Please call or email us...

Call +971 4 365 8363


Request for a Tailor-made training and educational experience for your organization?
Please email us at inhouse@anderson.ae

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