Training Course Overview

In this Anderson training course delegates will learn the structured process of how to build a marketing plan customised for their situation. They will find out how marketing planning works, how they should develop their ideas and document them in a marketing plan.

They will become competent in developing a marketing plan by going through a number of stages of the marketing planning process. They will work with practical checklists at each stage that enable them to formulate the right questions.

They will master the key elements of a complete marketing plan which includes strategies for products, pricing, promotion and distribution channels.

This Anderson training course will feature:

  • How to analyse the external and internal environment;
  • What segments of the market to target and how to choose a proper positioning
  • How to set marketing and financial objectives
  • How to decide on strategies for products, pricing, channels and communication
  • What sales forecasting technique to use)

Training Course Objectives

The goals of attending this Anderson training course are to enable the participants to:

  • Construct a marketing plan in general and specifically for their company
  • Develop a plan for a new product
  • Understand what analyses need to be carried out at the outset
  • Define the market, customer segments and buying behaviour
  • Apply control procedures to monitor successful implementation of the marketing plan

Designed for

The target audience for whom this Anderson training course are:

Professionals of different functional backgrounds, middle managers, marketing professionals without a formal marketing education,and sales professionals. They are likely to be involved in strategy development at different levels or in the development of marketing plans or in the launch of a new product or service.

Training Course Outline

Among a range of valuable topics the following will be given high priority:

  • Understanding what analyses need to be carried out at the outset
  • How to analyse the external and internal environment;
  • Definition of the market, of customer segments and buying behaviour
  • What segments of the market to target and how to choose a proper positioning
  • How to set marketing and financial objectives
  • How to decide on strategies for products, pricing, promotion and channels and communication
  • What sales forecasting technique to use
  • How to develop a plan for a new product or service
  • The application of control procedures necessary to monitor successful implementation of the marketing plan
  • Short case studies

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course.

© 2018. Material published by Anderson shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use,dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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