Online Training Course Overview
In this 5-day Anderson online training course, participants will develop the initial framework for a strategic marketing plan that knits marketing activities to the wider business needs of their organisation. It will be centered on customer needs and the marketplace realities their organisation faces.
They will return to their teams with an outline of strategic marketing plan tailored to their organisation that they can use to win support from key teams and executives across the business. They will also have the capabilities to turn their plan into practical activities that grow finances, market share and reputation.
Online Training Course Objectives
At the end of this Anderson online training course, delegates will be able to:
- Identify, collect and analyse external and internal business data to identify issues, key factors for success and distinctive capabilities
- Using the data, make assumptions and recommend which products and services their organisation should provide to existing and potential markets
- Identify, segment and prioritise existing and potential audiences based on business objectives
- Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation
- Develop a portfolio matrix for the 4 P’s – product, price, place, promotion – that will create the framework for marketing activities
- Select the best evaluation mechanisms for proving marketing activities are delivering business objectives
Designed for
This advanced level professional Anderson online training course is for marketing practitioners and business leaders responsible for developing strategic marketing plans, including:
- Chief Marketing Officers, Marketing Directors, Marketing Vice Presidents
- Heads Of Product Management, Product Development, Research & Analysis, Planning, Programmes & Campaigns, Public Relations, Brand Management, Public Affairs, Investor Relations, Financial PR, Advertising, Community Relations, Media Relations, Distribution, Monitoring & Evaluation
- Business Growth Directors, Customer Experience Directors, Sales Directors, Business Strategy Directors, Finance Directors, HR Directors
- Non-Executive Directors, Trustees, Board Members