Training Course Overview

Are you on top of the latest trends in measurement, visual web, business storytelling and digital communication? What will be the impact of voice search, chatbots, artificial intelligence and digital communication on your Corporate Communications strategy?

This exciting Anderson training course for professionals in corporate communication set in one of the world’s leading media and communications hubs, will help you to catch up with the latest developments and practices. As well as looking closely at latest trends, we will use a repertoire of tools and techniques to give your strategy and practice an overhaul and fine tuning. You will be able to put knowledge, ideas and skills from the course directly into practice in your organisation and enhance your career.

Training Course Objectives

By attending this Anderson training course, delegates will be able to:

  • Understand what the ‘C’ Suite needs from corporate communications and outline a strategy accordingly
  • Devise a comprehensive set of KPIs for corporate communications with relevant metrics
  • Develop a stakeholder communication and engagement plan
  • Understand the drivers of reputation to develop a maintenance and protection plan
  • Understand the psychology of communication to plan engaging and persuasive messages across media
  • Understand social media and how to use them

Designed For

This Anderson training course is suitable to a wide range of professionals but will greatly benefit:

  • Corporate Communications Practitioners and/or Managers
  • Public Relations Officers and/or Managers
  • Marketing Officers and/or Managers
  • Digital and Social Media Specialists
  • Internal communications practitioners
  • Managers wanting to improve communications in their areas of responsibility

Training Course Outline

Amongst a wide range of valuable topics, the following will be prioritised:

  • New technology in developing your strategy
  • How to measure against your objectives and KPIs
  • Air Traffic Control – co-ordination of all communications activity
  • The drivers of reputation and how to measure and control them
  • Identity and image – how to assess and manage them across all media
  • Crisis management in the digital age
  • A guide to persuasion and motivation with latest theory
  • Paid, Owned and Earned Media (POEM) in the communications mix
  • Content management and planning (Content marketing) and the power of storytelling to convince, persuade and prompt action
  • From corporate strategy to communications strategy and the communications dashboard

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course

© 2018. Material published by Anderson shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use,dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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