Training Course Overview

What’s on your Communications Dashboard? Communicators are continuously pulled in multiple directions to ensure business and individual effectiveness with all audiences. The challenge remains: “how to communicate in a world which is complex, ambiguous and continuously changing. Should the focus be on: Corporate Identity – Strategic Messaging – Reputation Management – Value Creation – Social Media – Stakeholder Engagement – Event Activation – Media Engagement – and other hot button issues?

This popular Anderson training course will help you create a plan that suits your organization’s needs while keeping an eye on the long-term goals and objectives.  You will create a dashboard to keep you on top of the issues while working towards the success.

Training Course Objectives

By attending this Anderson training course, delegates will be able to:

  • Re-jig your company’s corporate identity
  • Leverage various stakeholders to socialize your messages
  • Create “sticky” content
  • Optimize the convergence of new and traditional media
  • Provide targeted solutions to identified communications issues

Designed For

This Anderson training course is suitable to a wide range of professionals but will greatly benefit:

  • Corporate Communications Practitioners and/or Managers
  • Public Relations Officers and/or Managers
  • Marketing Officers and/or Managers
  • Digital, and Social Media Implementers
  • Media and Communications Manager
  • Media Coordinators/ Directors
  • Media Relations Managers
  • New Media Coordinators
  • Social Media Specialists

Training Course Outline

Amongst a wide range of valuable topics, the following will be prioritised:

  • Corporate Identity
  • Strategic Messaging
  • Stakeholder Mapping
  • Reputation Management
  • Value Creation
  • Social Media
  • Stakeholder Engagement
  • Event Activation
  • Media Engagement
  • Creating Readable Content

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course

© 2018. Material published by Anderson shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use,dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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