Managing Marketing Communications
for Business-to-Business

Are you wasting your money on ineffective marketing communications?

Most money spent on marketing communications is wasted, because it is not properly targeted, with a clear purpose for each person targeted, and because it is not integrated into a credible communications plan.

This course gives you the knowledge, tools and structure to manage communications effectively and create a realistic B2B marketing communications plan.

It will explain what information you need in order to construct the plan and show you how to create a marketing communications strategy that fits with your marketing strategy. This step by step approach will give you the understanding and mind-set to construct an integrated plan that is not just tactical but strategic.

By attending this Anderson training course, delegates will be able to:

• Create B2B marketing communications plans
• Base your plan on clear principles and market evidence
• Persuade colleagues to adopt your plan
• Integrate your communications strategy and marketing strategy
• Communicate your brand consistently
• Use your communications budget effectively

This Anderson training course is suitable to a wide range of professionals but will greatly benefit:

• Marketing communications managers
• Marketing and segment managers
• Leaders who need to integrate marketing communications strategies
• Professionals who need to brief marketing communications
• Leaders who need to build a stronger brand
• Managers who want to increase sales and defend margins

Amongst a wide range of valuable topics, the following will be prioritised:

• What is required for effective marketing communications?
• Structuring the marketing communications plan
• Understanding the internal and external factors that underpin the plan
• Setting communications objectives
• Defining the strategy and brand
• Understanding who to target and why?
• Creating the communications messages
• Integrating the marketing communications tools
• Briefing marketing communications
• Implementing, controlling and integrating the communications plan

Anderson Certificate of Completion will be provided to delegates who attend and complete the course