Training Course Overview

Are you wasting your money on ineffective marketing communications?

Most money spent on marketing communications is wasted, because it is not properly targeted, with a clear purpose for each person targeted, and because it is not integrated into a credible communications plan.

This course gives you the knowledge, tools and structure to manage communications effectively and create a realistic B2B marketing communications plan.

It will explain what information you need in order to construct the plan and show you how to create a marketing communications strategy that fits with your marketing strategy. This step by step approach will give you the understanding and mind-set to construct an integrated plan that is not just tactical but strategic.

Training Course Objectives

By attending this Anderson training course, delegates will be able to:

  • Create B2B marketing communications plans
  • Base your plan on clear principles and market evidence
  • Persuade colleagues to adopt your plan
  • Integrate your communications strategy and marketing strategy
  • Communicate your brand consistently
  • Use your communications budget effectively

Designed For

This Anderson training course is suitable to a wide range of professionals but will greatly benefit:

  • Marketing communications managers
  • Marketing and segment managers
  • Leaders who need to integrate marketing communications strategies
  • Professionals who need to brief marketing communications
  • Leaders who need to build a stronger brand
  • Managers who want to increase sales and defend margins

Training Course Outline

Amongst a wide range of valuable topics, the following will be prioritised:

  • What is required for effective marketing communications?
  • Structuring the marketing communications plan
  • Understanding the internal and external factors that underpin the plan
  • Setting communications objectives
  • Defining the strategy and brand
  • Understanding who to target and why?
  • Creating the communications messages
  • Integrating the marketing communications tools
  • Briefing marketing communications
  • Implementing, controlling and integrating the communications plan

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course

© 2018. Material published by Anderson shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use,dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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