Training Course Overview
Introducing new products entails significant costs and risks, and convincing investors, senior executives, and colleagues to support your idea is paramount. With numerous competing projects vying for their attention, it's crucial to ensure that your product stands out.
To increase the likelihood of your product being selected, crafting a persuasive and logical business case is essential. This case should present your new product in the best possible light, appealing to the hearts and minds of those who will evaluate it.
This Business-Case Writing for New Products training course will equip yourself with the skills and strategies needed to ensure that your idea receives the best chance of selection.
Training Course Objectives
By attending this Anderson training course, delegates will be able to:
- Win support for a new product, by writing a more persuasive and powerful business case
- Understand who the business-case is written for and make it more appealing to them
- Research the factors that have the most impact on the success of a business case
- Justify a business-case from a market point of view
- Focus on the core issues that will support a business case
- Understand the viability of their business case and use it to justify the case
- Construct and write an engaging and interesting business case that sells a new product idea
- Present their business case to others, in a confident and persuasive manner
Designed For
This Anderson training course is suitable for a wide range of professionals who are involved in constructing and evaluating business cases for new products and want to ensure that new product proposals are properly considered. For example:
- Marketing directors
- Product managers
- Product development teams
- R&D managers
- Finance directors
- Business development managers
- Business owners and inventors