• اللغة العربية
Business-Case Writing for New Products

An Intensive 5-day Training Course

Business-Case Writing
for New Products

Learn How to Write a Business-Case
to Win Support for the Launch of a New Product

UPCOMING SESSIONS

Classroom sessions
DateVenueFee
12-16 May 2025Dubai - UAE$5,950RESERVE A SEAT
17-21 Nov 2025London - UK$5,950RESERVE A SEAT

Training Course Overview

Introducing new products entails significant costs and risks, and convincing investors, senior executives, and colleagues to support your idea is paramount. With numerous competing projects vying for their attention, it's crucial to ensure that your product stands out.

To increase the likelihood of your product being selected, crafting a persuasive and logical business case is essential. This case should present your new product in the best possible light, appealing to the hearts and minds of those who will evaluate it.

This Business-Case Writing for New Products training course will equip yourself with the skills and strategies needed to ensure that your idea receives the best chance of selection.

Training Course Objectives

By attending this Anderson training course, delegates will be able to:

  • Win support for a new product, by writing a more persuasive and powerful business case
  • Understand who the business-case is written for and make it more appealing to them
  • Research the factors that have the most impact on the success of a business case
  • Justify a business-case from a market point of view
  • Focus on the core issues that will support a business case
  • Understand the viability of their business case and use it to justify the case
  • Construct and write an engaging and interesting business case that sells a new product idea
  • Present their business case to others, in a confident and persuasive manner

Designed for

This Anderson training course is suitable for a wide range of professionals who are involved in constructing and evaluating business cases for new products and want to ensure that new product proposals are properly considered. For example:

  • Marketing directors
  • Product managers
  • Product development teams
  • R&D managers
  • Finance directors
  • Business development managers
  • Business owners and inventors

The Course Outline

Day One: The NPD Process and Risk
  • The new product development process
  • The market risk in new product development
  • Principles to follow to reduce risk
  • The role of a business-case in product development
  • How to construct a successful new-product business-case
  • What the business-case should contain
Day Two: Potential Success in the Market
  • Welcome to the Dragon's Den
  • What dragons look for and why
  • Here is your new product idea
  • Researching the market to identify feasibility
  • Scoping and describing the potential market
  • Understanding market drivers and their impact
Day Three: Understanding Market Factors, Potential Impacts and Customer Requirements
  • Understanding market drivers and their impact (continued)
  • The potential impact of customers and their effect on the business-case
  • Assessing the sustainability of price and value
  • How competitor responses might affect the case
  • Recognising internal limits and capabilities
  • Resources and changes to make the business-case realistic
Day Four: Defining What is Needed to Make the Case Viable in the Market
  • What is required for the case to succeed in the market?
  • Objectives of the business-case
  • What strategy will be required to support the case?
  • Justifying your case
  • Risk and contingencies to include
  • Financial investment and expected outcomes
Day Five: Resources Required for the Case to Work
  • Internal resources and adjustments required
  • Opportunity-cost time money effort
  • Writing the case
  • Presenting the case
  • Selling the case
  • An outline plan to win support

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course
Course Enquiry

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    How can I register for a training course?

    There are several convenient ways to register for our training programs:

    • Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
    • Email: Share your details, including your name, organization, email address, and selected course, by sending an email to  [email protected]
    • Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.

    When will I receive confirmation of my registration?

    Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.

    What does the training fee cover?

    The training fees include full access to the training venue, along with comprehensive training materials to enhance your learning experience. Additionally, participants will be provided with writing supplies and stationery. To ensure comfort and convenience, the fee also covers lunch and refreshing coffee breaks throughout the duration of the course.

    Where are your training courses held?

    Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.

    Can I request customized corporate training?

    Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.

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    Can’t find the what you are looking for? Contact us and we’ll be happy to assist you.
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