Training Course Overview
The age-old adage "it's not what you know, it's who you know" is not entirely accurate. In reality, it boils down to who knows you. Building strong reputations, both on a corporate and personal level, is indispensable in the business realm, especially in an era where comparison websites can swiftly diminish even the most esteemed brands to mere commodities. Successful relationships between enterprises and their customers have never been more critical.
In a world where instant comparisons are the norm, business relationships stand out as the most vital asset an enterprise possesses. The future growth and prosperity of any enterprise hinge entirely on its relationships with suppliers, partners, and, most significantly, customers.
Our workshop aims to enhance every facet of your business relationships, from initial meetings to ongoing management. This comprehensive 5-day Anderson course follows a proven methodology aligned with the principles of Business Relationship Management Professional (BRMP) training. It equips your Business Relationship Management professionals with the requisite tools, knowledge, and skills needed to effectively manage your business relationships.
Training Course Objectives
By the end of this Anderson training course, you will be able to:
- Understand why successful Business relationships and how they create great Customer Experiences, are the most important asset an organisation can possess and why future existence, much less prosperity, depend so totally on them.
- Understand the mind of your customer. The workshop draws upon cutting edge science to understand and explain how the customer’s mind works and so how we can relate to it.
- Understand how to develop finely tuned relationship skills, how to build rapport and most importantly, trust.
- Learn skills, processes and attributes to enable you to perform not as merely a supplier, but as a strategic partner, contributing to business strategy formulation and shaping business demand for your enterprise’s services.
- Understand the true meaning of value, how it is created, how it sometimes gets destroyed and how it can migrate from one business model to another.
- Learn more about yourself and your own personal motivations, become gifted at understanding what is happening inside the customer’s mind and your own.
Designed For
This Anderson training course is suitable to a wide range of professionals but will greatly benefit:
- Business Relationship Managers
- Key Account Managers
- Global Account Managers
- Sales professionals
- Business Development Professionals
- Marketing Executives
Learning Methods
To enhance learning we utilize proven adult learning technology and methods that will result in maximum retention and application. This Anderson course draws upon a mixture of;
- Live presentation
- Videos
- Case studies and
- Facilitated workshop exercises.
Tools will also be explained and used which are created by the Instructor and which will be made available to all attendees. At the end of the course, there will be an hour-long evaluation exam, covering the most important aspects of the course to ensure the learning is embedded and attendees are fully qualified to proceed in their careers as Business Relationship Managers.