Certificate in Business Essentials

An Intensive 5-day Training Course

Certificate in
Business Essentials

Identifying and Managing Development Priorities

UPCOMING SESSIONS

Classroom sessions
DateVenueFee
30 Mar-03 Apr 2026Paris - France$5,950RESERVE A SEAT
15-19 Jun 2026Dubai - UAE$5,950RESERVE A SEAT
03-07 Aug 2026Madrid - Spain$5,950RESERVE A SEAT
14-18 Sep 2026Amsterdam - The Netherlands$5,950RESERVE A SEAT
21-25 Dec 2026London - UK$5,950RESERVE A SEAT

Training Course Overview

Competition across all markets is fierce, prompting shifts in business paradigms. Companies require adept teams capable of discerning strategies to uphold superior performance, fostering collaboration, and applying high-level leadership to fulfill customer and stakeholder expectations. Recognizing that no company can pursue every opportunity, prioritization and effective project execution become paramount in sustaining excellence.

This Certificate in Business Essentials training course empowers you to cultivate proactive approaches and techniques for managing these demands. You'll learn to translate strategy and planning into actionable steps, effectively delivering on your company's objectives.

Training Course Objectives

By the end of this Anderson training course, you will be able to:

  • Create action projects out of strategic programmes
  • Collaborate with partners to select priority projects and activities
  • Apply leading-edge tools and techniques of project management
  • Retaining control as part of effective project implementation
  • Lead and manage teams in a “built to change” business environment

Designed for

This Anderson training course is suitable to a wide range of professionals but will greatly benefit:

  • Product and service development staff
  • Team leaders, supervisors, section heads and managers
  • Professionals who are taking up a first management position
  • Experienced general managers who wish to update their knowledge and skills
  • Project managers
  • Business managers
  • Human resource development specialists
  • Anyone involved in setting targets and managing progress towards business goals

The Course Outline

Day One: Identifying Development Opportunities
  • Project definition, selection, focus and concentration of effort
  • Aligning projects with main strategic programmes
  • Contemporary best practice guidelines in project management
  • Evaluating and establishing priorities to achieve agreed goals
  • Project planning and agreeing the review processes
  • Case example or case study on today’s topics
Day Two: Project Definition, Management and Control
  • Effective project definition techniques
  • Setting project scope and terms of reference
  • Internal and external negotiation and agreement
  • Project execution – including collaboration and outsourcing
  • Keeping projects under effective control
  • Case example or case study on today’s topics
Day Three: Leadership that Delivers Results
  • Team leadership, review, adjustment and control
  • Leading and managing internal/external/hybrid team structures
  • Creating vision, mission and values for the future
  • Understanding and managing internal and external expectations
  • Project leadership as a continuous development process
  • Case example or case study on today’s topics
Day Four: Entrepreneurship in Business Development
  • Building an entrepreneurial culture in your teams
  • Team-based models of business development
  • Financial and non-financial aspects of entrepreneurial activities
  • Balancing and managing risk and reward in business development
  • Retaining an entrepreneurial culture as an organisation grows and matures
  • Case example or case study on today’s topics
Day Five: The Quest for Continuous Innovation
  • Innovation – the most significant part of business development
  • The difference between a sustaining and a disruptive innovation
  • Balancing sustaining and disruptive innovations in business strategy
  • Managing the life-cycles of products, services and strategies
  • Case example or case study to synthesise the whole course
  • Discussion – delegates’ plans for follow-up action

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course

In Association With

Aztech
Copex
Coventry
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    How can I register for a training course?

    There are several convenient ways to register for our training programs:

    • Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
    • Email: Share your details, including your name, organization, email address, and selected course, by sending an email to  [email protected]
    • Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.

    When will I receive confirmation of my registration?

    Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.

    What does the training fee cover?

    The training fees include full access to the training venue, along with comprehensive training materials to enhance your learning experience. Additionally, participants will be provided with writing supplies and stationery. To ensure comfort and convenience, the fee also covers lunch and refreshing coffee breaks throughout the duration of the course.

    Where are your training courses held?

    Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.

    Can I request customized corporate training?

    Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.

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    Can’t find the what you are looking for? Contact us and we’ll be happy to assist you.
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