Training Course Overview
Do you find yourself grappling with the challenge of distinguishing your organization in a saturated market?
Maybe you've recently assumed the role of overseeing your organization's corporate identity or have taken charge of managing a product or service brand. You might feel uncertain about how to ensure your brand connects with both current and prospective customers.
This Corporate Identity & Brand Management training course offers practical skills and techniques for effectively managing corporate identity as well as individual product and service brands. Participants will elevate their capabilities in brand development and management.
Training Course Objectives
By attending this Anderson training course, delegates will be able to:
- Explain how to create a positive identity for their organisation, and how to repair a damaged reputation
- Develop strategic relationship programme for managing their reputation with key stakeholders
- Explain the key elements of a brand and work with designers to create or refresh a brand
- Manage a single product or service brand for their organisation
Designed For
People who are responsible for developing and managing their organisation’s brand image, reputation or corporate identity, including:
- Marketing managers and directors
- Public relations managers and directors
- Corporate communication managers and directors
- Business strategists