The Structure
This comprehensive online training course consists of two modules which can be booked as a 3-Day Online Training event, or as individual, 1-Day online training courses.
Online Training Course Outline
Module 1: Leading for Creativity
- What is creativity
- Why creativity is crucial in 21st century business
- From goals to creativity: adjust your leadership style
- 4 Step life cycle of creativity
- Debunk employees’ “I’m not creative” myth
- Develop a creativity-biased environment
- 3 Vital elements: autonomy, mastery, purpose
- Unlock employees’ 7 different intelligences
- Barriers to creativity (and failure is not one!)
- Encourage Blue Sky thinking
- Creative problem-solving techniques
- Seek out diversity
- Action plan your steps to Leading for Creativity
Module 2: Storytelling for Influence
- Why stories resonate
- How stories can improve Sales and Market Share
- The psychology of the buying process and ow stories affect it
- How to develop a storyline that supports your Brand ideals
- Communicating your story compellingly and authentically
- Building storylines
- How to weave the narrative into your sales process
- Varying your story by customer type
- Making your stories ‘stick’
Module 3: Cultivating Creative Collaboration
- Rethinking creativity
- Improving your creativity
- Key steps to effective collaboration
- 4 Stages of building high performing teams
- 4 Step life cycle of creativity
- Increase communication and increase creativity
- Establish a shared vision & common goal
- Develop a collaborative, not a competitive, environment
- Feedback: the essential ingredient of successful collaboration
- Barriers to creativity (and failure is not one!)
- Use your collective intelligences – all 7 of them
- Value, encourage and foster diversity and external views
- Learn to work with conflict, not ignore it
- Action plan your steps for Creative Collaboration