Training Course Overview
Is a lack of B2B marketing knowledge causing your organisation to have to sell on price, and preventing you from growing your business?
Many B2B companies have no idea of what B2B marketing is. They confuse it with selling, or advertising, and as a result they are unable to adopt a strategic approach that builds their business. Instead, they end up competing on price, which reduces their margins; and their products become commoditized.
You can change that, by attending this unique training course, which will empower you to position your company correctly in your markets and compete on value, not on price.
Training Course Objectives
By attending this Anderson training course, delegates will be able to:
- Use marketing more effectively
- Overcome price-focused competition
- Win new customers
- Build stronger relationships with existing customers
- Define marketing actions and give clear direction to others
Designed For
This Anderson training course is suitable to a wide range of professionals but will greatly benefit:
- Leaders who need use B2B marketing effectively
- Senior managers who have the success their company in the market
- Non-marketing managers who need to understand B2B marketing
- Executives who want to know how to apply B2B marketing
- Sales managers who need to improve their performance with more-effective marketing
- People recently placed into a B2B marketing role