Effective Business to Business (B2B) Marketing

An Intensive 5-day Training Course

Effective Business to Business (B2B) Marketing

Learn How to Use Marketing Correctly in B2B Markets

UPCOMING SESSIONS

Online sessions
DateVenueFee
07-11 Jul 2025Online$3,950RESERVE A SEAT
02-06 Feb 2026Online$3,950RESERVE A SEAT
18-22 May 2026Online$3,950RESERVE A SEAT
06-10 Jul 2026Online$3,950RESERVE A SEAT
26-30 Oct 2026Online$3,950RESERVE A SEAT

Training Course Overview

Does your organization struggle with B2B marketing knowledge, leading to a reliance on price-based selling and hindering business growth?

Many B2B companies misunderstand B2B marketing, often confusing it with sales or advertising. Consequently, they lack a strategic approach essential for business development. This confusion often results in price competition, diminishing profit margins, and commoditization of their products.

You can overcome these challenges by participating in our exclusive training course. This online training course will equip you with the skills to effectively position your company in the market, enabling you to compete based on value rather than price.

Training Course Objectives

By attending this online training course, delegates will be able to:

  • Use marketing more effectively
  • Overcome price-focused competition
  • Win new customers
  • Build stronger relationships with existing customers
  • Define marketing actions and give clear direction to others

 

Designed for

This online training course is suitable to a wide range of professionals but will greatly benefit:

  • Leaders who need use B2B marketing effectively
  • Senior managers who have the success their company in the market
  • Non-marketing managers who need to understand B2B marketing
  • Executives who want to know how to apply B2B marketing
  • Sales managers who need to improve their performance with more-effective marketing
  • People recently placed into a B2B marketing role

 

Learning Methods

This online training course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The facilitator will provide interactive presentation that incorporates slides, videos, group discussion, and practical exercises to examine all aspects of the topic.

The Course Outline

Day One: What Marketing is and How to Apply it?
  • How B2B marketing differs from consumer marketing
  • From product and sales-focused to market-focused
  • Key principles that underpin B2B marketing
  • Twenty tips for successful B2B marketing
  • Building relationships to win preference
  • Getting buy-in from colleagues
Day Two: You Need a Process and a Plan to Succeed in the Market
  • Aligning marketing, business strategy and brand
  • The marketing process and structure
  • Understanding the market, customers and competitors
  • Identifying the real customer needs
  • Identifying and prioritising the key success factors
  • Constructing the B2B marketing plan
Day Three: Establishing Marketing Goals and How to Achieve Them
  • Clarifying marketing objectives
  • Developing a clear B2B marketing strategy
  • Prioritising people to target and the purpose
  • Constructing an integrated B2B marketing mix
  • Integrating the mix to deliver superior value
  • Getting others to contribute and support it
Day Four: How to Innovate and Manage Products and Solutions through the Life-cycle and Price them Correctly?
  • Applying the product life-cycle concept
  • Managing the B2B product portfolio
  • New product development and screening
  • Creating superior B2B value-propositions
  • Proving value and overcoming competitors’ prices
  • Using price and defining pricing strategy
  • Understanding cost-plus, break-even and contribution pricing
Day Five: Using Marketing Communications, Distributors and Service in the Marketing Mix
  • Essential guidance on applying marketing communications
  • Combining communications tools and messages effectively
  • Marketing to, and through, distributors
  • How to offer service and charge for it
  • Integrating the sales function with marketing
  • Measuring marketing outcomes and applying control
  • Creating and justifying the marketing budget

The Certificate

  • Anderson e-Certificate of Completion will be provided to delegates who attend and complete the online course
Course Enquiry

    Do you want this training to be held on your premises?
    Learn more about our In-house solutions
    FREQUENTLY ASKED QUESTIONS

    Learn More About
    this course

    How can I register for a training course?

    There are several convenient ways to register for our training programs:

    • Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
    • Email: Share your details, including your name, organization, email address, and selected course, by sending an email to  [email protected]
    • Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.

    When will I receive confirmation of my registration?

    Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.

    What does the training fee cover?

    The training fees include full access to the training venue, along with comprehensive training materials to enhance your learning experience. Additionally, participants will be provided with writing supplies and stationery. To ensure comfort and convenience, the fee also covers lunch and refreshing coffee breaks throughout the duration of the course.

    Where are your training courses held?

    Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.

    Can I request customized corporate training?

    Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.

    Still have questions?
    Can’t find the what you are looking for? Contact us and we’ll be happy to assist you.
    Enhance Your Skills

    RELATED COURSES

    STAY UP TO DATE

    SIGN UP FOR OUR NEWSLETTER

    Anderson
    Chat with an assistant

    Florence
    Hello there
    how can I assist you?
    1:40
    ×