An Intensive 5-day Training Course
Effective Business to Business (B2B) Marketing
Learn How to Use Marketing Correctly in B2B Markets
UPCOMING SESSIONS
| Date | Venue | Fee | |
|---|---|---|---|
| 02-06 Feb 2026 | Online | $3,950 | RESERVE A SEAT |
| 18-22 May 2026 | Online | $3,950 | RESERVE A SEAT |
| 06-10 Jul 2026 | Online | $3,950 | RESERVE A SEAT |
| 26-30 Oct 2026 | Online | $3,950 | RESERVE A SEAT |
Training Course Overview
Does your organization struggle with B2B marketing knowledge, leading to a reliance on price-based selling and hindering business growth?
Many B2B companies misunderstand B2B marketing, often confusing it with sales or advertising. Consequently, they lack a strategic approach essential for business development. This confusion often results in price competition, diminishing profit margins, and commoditization of their products.
You can overcome these challenges by participating in our exclusive training course. This online training course will equip you with the skills to effectively position your company in the market, enabling you to compete based on value rather than price.
Training Course Objectives
By attending this online training course, delegates will be able to:
- Use marketing more effectively
- Overcome price-focused competition
- Win new customers
- Build stronger relationships with existing customers
- Define marketing actions and give clear direction to others
Designed for
This online training course is suitable to a wide range of professionals but will greatly benefit:
- Leaders who need use B2B marketing effectively
- Senior managers who have the success their company in the market
- Non-marketing managers who need to understand B2B marketing
- Executives who want to know how to apply B2B marketing
- Sales managers who need to improve their performance with more-effective marketing
- People recently placed into a B2B marketing role
Learning Methods
This online training course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The facilitator will provide interactive presentation that incorporates slides, videos, group discussion, and practical exercises to examine all aspects of the topic.
The Course Outline
- How B2B marketing differs from consumer marketing
- From product and sales-focused to market-focused
- Key principles that underpin B2B marketing
- Twenty tips for successful B2B marketing
- Building relationships to win preference
- Getting buy-in from colleagues
- Aligning marketing, business strategy and brand
- The marketing process and structure
- Understanding the market, customers and competitors
- Identifying the real customer needs
- Identifying and prioritising the key success factors
- Constructing the B2B marketing plan
- Clarifying marketing objectives
- Developing a clear B2B marketing strategy
- Prioritising people to target and the purpose
- Constructing an integrated B2B marketing mix
- Integrating the mix to deliver superior value
- Getting others to contribute and support it
- Applying the product life-cycle concept
- Managing the B2B product portfolio
- New product development and screening
- Creating superior B2B value-propositions
- Proving value and overcoming competitors’ prices
- Using price and defining pricing strategy
- Understanding cost-plus, break-even and contribution pricing
- Essential guidance on applying marketing communications
- Combining communications tools and messages effectively
- Marketing to, and through, distributors
- How to offer service and charge for it
- Integrating the sales function with marketing
- Measuring marketing outcomes and applying control
- Creating and justifying the marketing budget
The Certificate
- Anderson e-Certificate of Completion will be provided to delegates who attend and complete the online course
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How can I register for a training course?
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to [email protected]
- Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.
When will I receive confirmation of my registration?
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
What does the training fee cover?
Where are your training courses held?
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
Can I request customized corporate training?
Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.
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