Certificate in High Impact
Business Communication

To be a successful leader, you need to be a great communicator. This Anderson training course will help you hone your communication skills for even greater business and personal success. There is a wealth of practical guidance on improving the effectiveness of various forms of written communication. This Anderson training course will present how writing and presentation skills can work in tandem to achieve results. So, if you want your reports, memos, letters and e-mail to be read with interest and acted upon and if you want to be able to present your ideas with impact and effectiveness, this is the course for you.

By attending this Anderson training course, delegates will be able to:

• Improve the effectiveness of your reports, proposals, emails, letters and other communication
• Develop more efficient writing processes, improving project and time management
• Meet the needs of your readerships/audiences enabling them achieve their own objectives
• Develop your presentational skills and the techniques to enhance impact and effectiveness
• Deploy the right techniques, tools and skills for a wide variety of communications challenges

A wide range of professionals and managers who would like to improve their business communication skills. It will particularly benefit:

• Professionals who have greater communications responsibilities in their evolving roles or who are finding new communications challenges in their careers
• Individuals reporting up to senior executives or the board and want to shine
• Supervisors / Managers/ Department Heads with new communication challenges in their careers

• Barriers and pitfalls of business communication
• Differences between written and spoken communication and their implications
• Managing e-mails to be noticed
• Writing effective business letters
• Writing professional agendas and minutes
• Writing instructions and guidelines

• Characteristics of an effective report
• Understanding the readers’ needs
• Generating ideas – Mind mapping and brain storming
• Selecting and structuring the content – logical sequencing
• Sources of information and research techniques
• Great beginnings and neat endings

• Managing your time and priorities
• Sentences, paragraphs and readability
• Critical reading and managing comments
• Proofreading, grammar and punctuation
• Tables, diagrams, figures and graphs
• The executive summary

• Characteristics of effective presentations
• Preparing a persuasive business presentation
• The pillars of effective presentations
• Structuring the presentation and making a case
• Positive body language
• Using visuals effectively

• Choosing words for maximum impact
• Handling questions from your audience
• Team presentations to convince critics
• Supporting presentations with written documentation
• Making a persuasive business case
• Influencing Skills and getting support

Anderson Certificate of Completion will be provided to delegates who attend and complete the course