Certificate in High Impact
Business Communication

Becoming a successful leader hinges on mastering effective communication. This Anderson training course is tailored to refine your communication skills, elevating both your business and personal achievements. You'll gain invaluable insights into enhancing the efficacy of written communication, along with practical guidance on crafting impactful reports, memos, letters, and emails. Moreover, the course illustrates how writing and presentation skills can synergize to deliver compelling results. If you aspire to have your communications not only read with interest but also acted upon, and to present your ideas with impact and effectiveness, this course is your pathway to success.

By attending this Anderson training course, delegates will be able to:

• Improve the effectiveness of your reports, proposals, emails, letters and other communication
• Develop more efficient writing processes, improving project and time management
• Meet the needs of your readerships/audiences enabling them achieve their own objectives
• Develop your presentational skills and the techniques to enhance impact and effectiveness
• Deploy the right techniques, tools and skills for a wide variety of communications challenges

A wide range of professionals and managers who would like to improve their business communication skills. It will particularly benefit:

• Professionals who have greater communications responsibilities in their evolving roles or who are finding new communications challenges in their careers
• Individuals reporting up to senior executives or the board and want to shine
• Supervisors / Managers/ Department Heads with new communication challenges in their careers

• Barriers and pitfalls of business communication
• Differences between written and spoken communication and their implications
• Managing e-mails to be noticed
• Writing effective business letters
• Writing professional agendas and minutes
• Writing instructions and guidelines

• Characteristics of an effective report
• Understanding the readers’ needs
• Generating ideas – Mind mapping and brain storming
• Selecting and structuring the content – logical sequencing
• Sources of information and research techniques
• Great beginnings and neat endings

• Managing your time and priorities
• Sentences, paragraphs and readability
• Critical reading and managing comments
• Proofreading, grammar and punctuation
• Tables, diagrams, figures and graphs
• The executive summary

• Characteristics of effective presentations
• Preparing a persuasive business presentation
• The pillars of effective presentations
• Structuring the presentation and making a case
• Positive body language
• Using visuals effectively

• Choosing words for maximum impact
• Handling questions from your audience
• Team presentations to convince critics
• Supporting presentations with written documentation
• Making a persuasive business case
• Influencing Skills and getting support

Anderson Certificate of Completion will be provided to delegates who attend and complete the course