• اللغة العربية
Key Accounts Management & Client Development

An Intensive 5-day Training Course

Key Accounts Management
& Client Development

Training Course Objectives

By the end of this course participants will be able to:

  • Create and nurture sustainable accounts relationships that maximise annual revenue and accounts retention
  • Develop joint business growth strategies with your key accounts and understand the principles of strategic accounts management and the importance of major growth customers
  • Evaluate the methods to defend a key accounts against competitors and the importance of keeping he relationship fresh through an accounts plan
  • Analyse organisations’ current relationship marketing strategies & make right decisions when deploying limited resources to achieve the best returns
  • Generate recommendations for improving and embedding a relationship marketing orientation through the use of appropriate strategies and techniques

The Course Outline

Day One: Developing a Client
  • Course overview and learning objectives
  • Understanding your organisation and how it thinks about account management
  • Marketing and the relationship with client development
  • Planning and managing the meeting
  • Developing clients as part of a team
  • Reducing the gestation period of sales
Day Two: Client Based Strategy
  • The logic of a sales strategy
  • Writing clear and objective proposals
  • Market based strategies
  • How to present your money offer in an attractive way
  • Simple strategies for immediate gain
  • Develop yourself as a product
Day Three: Understanding Key Accounts
  • The role of the key accounts manager
  • Basics of long term relationships
  • Key account planning: analysis of the key account
  • Analysis of the competition
Day Four: Processes of Accounts Management
  • Planning your process for effective account management
  • Developing a strategy for your customer base
  • Strategies to assist with key account planning
  • Managing the key account relationship and relationship marketing
  • Establishing your own internal and external networks
  • Building client relationships that last
Day Five: Critical Issues for Long Term Success
  • Partnering with key accounts and insights to Strategic Account Management
  • Global accounts management
  • Strategic market planning
  • Differentiating yourself
  • Course review and participant feedback

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course.
Course Enquiry

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    How can I register for a training course?

    There are several convenient ways to register for our training programs:

    • Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
    • Email: Share your details, including your name, organization, email address, and selected course, by sending an email to  [email protected]
    • Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.

    When will I receive confirmation of my registration?

    Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.

    What does the training fee cover?

    The training fees include full access to the training venue, along with comprehensive training materials to enhance your learning experience. Additionally, participants will be provided with writing supplies and stationery. To ensure comfort and convenience, the fee also covers lunch and refreshing coffee breaks throughout the duration of the course.

    Where are your training courses held?

    Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.

    Can I request customized corporate training?

    Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.

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    Can’t find the what you are looking for? Contact us and we’ll be happy to assist you.
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