Upcoming Sessions

04-08 Sep 2022Online$2,350
05-09 Dec 2022Online$2,350
04-08 Sep 2023Online$2,950
11-15 Dec 2023Online$2,950

The training course is also available in Classroom format. Discover the dates

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Online Training Course Overview

How can you keep your customers loyal, coming back to you again and again over the years? Research evidence across a range of industries shows that it is eight times more costly to recruit a new customer than retain an existing one. The ability to find, satisfy and retain customers is at the very core of business success. In this fast-paced Anderson online training course you will learn how to find and use the right information to understand what your customers want and what will delight them. You will learn techniques to grow your customer base using the best advertising of all – word of mouth.

Online Training Course Objectives

This Anderson online training course will feature:
  • Understanding Customer Relationship Management systems and their value
  • Identifying and understanding the elements of a customer relationship strategy
  • Tools to evaluate customers’ needs and the motivators that are important to them
  • How to manage customer data and analyse it
  • Planning a customer service programme to ensure customer retention and loyalty
  • Deliver consistent service and measure and demonstrate its success
  • Share appropriate data to create a single customer view with colleagues

Designed For

  • Marketing executives and managers who are interested in customer retention and word-of-mouth marketing.
  • Anyone responsible for or contributing significantly to the development and implementation of customer relationships
  • Managers and supervisors who want to improve customer relationships
  • Customer service professionals

Online Training Course Outline

Amongst a wide range of valuable topics, the following will be prioritised:
  • Customer acquisition and retention – measuring their impact on profitability
  • Assessing the needs of your key audiences – why does it matter?
  • Key accounts and developing a customer-centric organisation
  • What do your competitors do better or differently than you do?
  • Listen and deliver on customer needs - research to refresh your approach
  • Managing your ‘touch points’ to enhance the ‘customer experience’
  • Leading and motivating others to deliver superior service levels
  • CRM software and personalisation
  • Using diagnostic tools to evaluate opportunities for performance improvement
  • Methods to empower and motivate customer service employees
Download Course Brochure in Pdf format
Download Course Brochure

Online Training Course Overview

How can you keep your customers loyal, coming back to you again and again over the years? Research evidence across a range of industries shows that it is eight times more costly to recruit a new customer than retain an existing one. The ability to find, satisfy and retain customers is at the very core of business success. In this fast-paced Anderson online training course you will learn how to find and use the right information to understand what your customers want and what will delight them. You will learn techniques to grow your customer base using the best advertising of all – word of mouth.

Online Training Course Objectives

This Anderson online training course will feature:
  • Understanding Customer Relationship Management systems and their value
  • Identifying and understanding the elements of a customer relationship strategy
  • Tools to evaluate customers’ needs and the motivators that are important to them
  • How to manage customer data and analyse it
  • Planning a customer service programme to ensure customer retention and loyalty
  • Deliver consistent service and measure and demonstrate its success
  • Share appropriate data to create a single customer view with colleagues

Designed For

  • Marketing executives and managers who are interested in customer retention and word-of-mouth marketing.
  • Anyone responsible for or contributing significantly to the development and implementation of customer relationships
  • Managers and supervisors who want to improve customer relationships
  • Customer service professionals

Online Training Course Outline

Amongst a wide range of valuable topics, the following will be prioritised:
  • Customer acquisition and retention – measuring their impact on profitability
  • Assessing the needs of your key audiences – why does it matter?
  • Key accounts and developing a customer-centric organisation
  • What do your competitors do better or differently than you do?
  • Listen and deliver on customer needs - research to refresh your approach
  • Managing your ‘touch points’ to enhance the ‘customer experience’
  • Leading and motivating others to deliver superior service levels
  • CRM software and personalisation
  • Using diagnostic tools to evaluate opportunities for performance improvement
  • Methods to empower and motivate customer service employees
10:30 - 11:00 : Welcome, Setup, Registration
11:00 – 12:30 : First Session
12:30 – 12:45 : Break (15 minutes)
12:45 – 14:15 : Second Session
14:15 – 14:30 : Break (15 minutes)
14:30 – 16:00 : Third Session

The Certificate

    An Anderson e-Certificate will be provided to delegates who attend and complete the online training course

Info & In-house Solution

For more information about this course, call or email us at:

Call us: +971 4 365 8363

Email: info@anderson.ae

Request for a Tailor-made training and educational experience for your organization now:

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