Market Analysis, Competitive Intelligence & Benchmarking

An Intensive 5-day Training Course

Market Analysis, Competitive Intelligence
& Benchmarking

Overcoming Global Competition

Training Course Objectives

By the end of the course, participants will be able to:

  • Generate and evaluate market and competitor data.
  • Improve and apply deep analytical and creative skills.
  • Balance quantitative and qualitative information in making decisions.
  • Derive actionable ideas from market-derived data.
  • Set realistic and attainable targets for competitive success.

The Course Outline

Day One: Market analysis 1: Business-to-Business (B2B) products and services
  • Generating information – B2B data bases
  • Generating information – direct approach to the market
  • Tools and techniques of analysis
  • Group work on a B2B market analysis problem
  • Achieving profitable growth in B2B markets
Day Two: Market analysis 2: Business-to-Consumer (B2C) products and services
  • Generating information – B2C data bases
  • Generating information – direct approach to the market
  • Tools and techniques of analysis
  • Group work on a B2C market analysis problem
  • Achieving profitable growth in B2C markets
Day Three: Competitive intelligence
  • The emergence of global competition
  • Identifying competitors – current and future
  • Generating and evaluating competitor information
  • Decision-making under imperfect, incomplete or asymmetrical information
  • Group work on a problem of competitor analysis
Day Four: Benchmarking: what, why and how
  • Definition of benchmarking and clarification of its purpose
  • Benchmarking and “The Balanced Scorecard”
  • How to select the criteria for a benchmarking exercise
  • How to use market and competitor data as the basis of benchmarking
  • Group exercise on benchmarking
Day Five: Fusion of market/competitor/benchmark data to support decisions
  • Effective management of the processes of market/competitor analysis
  • Use of market/competitor/benchmark data in supporting decisions
  • Use of market/competitor/benchmark data in achieving profitable growth
  • Decision exercise on use of market, competitor and benchmark data

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course.
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    • Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
    • Email: Share your details, including your name, organization, email address, and selected course, by sending an email to  [email protected]
    • Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.

    When will I receive confirmation of my registration?

    Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.

    What does the training fee cover?

    The training fees include full access to the training venue, along with comprehensive training materials to enhance your learning experience. Additionally, participants will be provided with writing supplies and stationery. To ensure comfort and convenience, the fee also covers lunch and refreshing coffee breaks throughout the duration of the course.

    Where are your training courses held?

    Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.

    Can I request customized corporate training?

    Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.

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