An Intensive 5-day Training Course
Public Relations & Successful Campaigns
Keys to Corporate Reputation
UPCOMING SESSIONS
| Date | Venue | Fee | |
|---|---|---|---|
| 24-28 Nov 2025 | London - UK | $5,950 | RESERVE A SEAT |
| 23-27 Mar 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 22-26 Jun 2026 | London - UK | $5,950 | RESERVE A SEAT |
| 24-28 Aug 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 23-27 Nov 2026 | London - UK | $5,950 | RESERVE A SEAT |
Training Course Overview
PR and Communications are crucial to business performance. Today’s modern methods, tools, and channels have significantly accelerated the pace at which communications reach audiences, from local to global. Effective public relations campaigns can shape public perceptions, build a strong reputation with key stakeholders, and drive strategic organizational change. When well-planned and executed, these campaigns are a cost-effective way to shift perceptions and enhance stakeholder value.
In this Public Relations & Successful Campaigns training course, you will learn how to align your campaigns with core business priorities and project objectives, thereby reinforcing key messages and supporting organizational strategy. Participants will develop the skills to design, plan, budget, execute, and evaluate campaigns using a comprehensive range of PR media and channels.
Training Course Objectives
By attending this Anderson training course, delegates will be able to:
- Develop a problem-solving approach to match PR strategy to business objectives
- Critically examine the PR campaigns and the purposes that they can achieve
- Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
- Develop clear strategies for the use of channels and media
- Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
- Learn how to evaluate PR to demonstrate success to the business and to develop PR methodology
Designed for
This Anderson training course is suitable for a wide range of professionals but will particularly benefit:
- Those who want to develop their strategic communication skills
- Those seeking a ‘refresher’ to enhance their PR skills
- Communications professionals who want to update their professional skill set
- PR managers, PR Executives & PR Officers
- Marketing Professionals, Branding, product, & marketing managers
- Corporate Communications and Public Affairs Professionals
The Course Outline
- Putting a value on reputation and the PR that builds it
- Corporate Affairs and Public Affairs approaches
- PR campaigns – their use and their risks
- External Communication as a change agent
- Evaluation to develop programmes and match outcomes to organisational needs
- Brand, identity and image, the basis of reputation
- Assessing your reputation and the use of ‘gap’ analysis
- Stakeholder mapping, listening constructively to your stakeholders
- The importance of narrative and storytelling
- The Message matrix / message houses
- Communications channels mapping and monitoring
- A crisis management toolkit
- Creating campaigns to meet business objectives
- A problem-solving approach
- Critical path analysis, costing the plan and preparing a budget
- Anticipating risk and planning to meet it
- Identifying stakeholders and their role in relation to the campaign
- Co-ordinating campaign elements across stakeholder groups
- From strategy to tactics
- Environmental scanning, opportunities and risks
- Developing a media relations plan
- Crisis media relations
- Channel effectiveness and use of media
- Using influencer strategies to multiply effectiveness
- Winning support - consulting others in the organisation effectively
- Research and evaluation
- Presenting your case to senior management
- Integrating your campaigns into your own media and company reporting
- Ensuring that results are seen and credited
- Personal action planning
The Certificate
- Anderson Certificate of Completion will be provided to delegates who attend and complete the course
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How can I register for a training course?
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to [email protected]
- Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.
When will I receive confirmation of my registration?
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
What does the training fee cover?
Where are your training courses held?
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
Can I request customized corporate training?
Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.
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