Storytelling for Influence

In an age where customers are bombarded with marketing messages and there is a seemingly endless supply of comparator offerings, it is harder than ever to stand out from the crowd.  Stories have a way of embedding into our brains and our consciousnesses and storytelling is fast becoming a key component of brand development and marketing strategy.  This workshop will show you just why stories resonate so powerfully, and how you can craft your own stories to make your marketing ever more effective.

By the end of this online training course, you will be able to:

• Gain a framework that will help you create, develop and refine your brand’s story.
• Understand your audience, what psychological factors are at play during the purchase decision, what are the customer’s real needs, and what you’re trying to achieve with your big idea.
• Create a working prototype of your story that will help you create and shape it before sharing it with others, to make it more powerful.
• Increase your ability to engage and inspire others through the development of tone and style.
• Craft a story that brings your vision to life and motivates others toward action.

This online training course is suitable to a wide range of professionals but will greatly benefit:

• Marketing and Brand Executives looking to build and support their brands with compelling narratives
• Sales and Business Development Professionals looking for clear and compelling ways to communicate with customers
• Key and Global Account Managers
• Relationship Managers
• Government Liaison Executives

Session 1.  The Power of Stories

• Why stories resonate
• How stories can improve Sales and Market Share
• The psychology of the buying process and ow stories affect it

Session 2.  Finding your ‘voice’

• How to develop a storyline that supports your Brand ideals
• Communicating your story compellingly and authentically
• Building storylines

Session 3.  Story telling for Business growth

• How to weave the narrative into your sales process
• Varying your story by customer type
• Making your stories ‘stick’

An Anderson e-Certificate will be provided to delegates who attend and complete the online training course