Day One: Diagnosis of the Issue, Know the Difference Between a Problem, a Crisis and an Attack
- How to prepare for something that you do not know is going to happen?
- Alternative facts and fake news implications
- Consider the difference between Crisis Management & Issues Management
- How to survive the attack - What type of response is required?
- The demands of Social Media on the Organization
- Recent Case Studies
Day Two: Effective Team:3 C´s Co-operation, Co-ordination & Communication
- Rapid Team building when the problem arrives
- Ultimate goal of the team, is situation awareness
- Leadership delegation to the Team
- Six Social Media musts for crisis communications within the team
- Six P´s of Team Crisis Management
Day Three: Damage Control Means more than just having to Say Sorry
- What to do when you or your company has clearly done something wrong
- How to know if a mistake has been made?
- How to explain your actions and make amends?
- Have you caused harm with a deviation from corporate policies?
- How to avoid battles - Ten ways to avoid conflict
- In a Crisis situation does personality “Trump” planning
Day Four: The Transition from Line Management to Crisis Management. Decision Making – Solving the Problem
- Listen and Learn, and Learn to Look and Listen more
- Decision making psychology as an individual and collectively
- Fighting for and controlling crisis information with Courage and Determination
- Nine habits that lead to terrible decisions
- Controlling and delivering on perceptions
- Examination of Leadership applications in Past Crises: Successes & Failures
Day Five: Managing the Media - “No Comment” means “We are Guilty”!
- How to run a difficult Press Conference
- Essential guidelines and checklists for TV Interviews
- Implementing a Reputation Management Strategy
- Case Studies - Those who survived, how did they achieve that?
- Crisis Communications Exercise – Press conference to a given scenario