Online Training Course Overview
Launching new products is a costly and risky business and you have to justify why investors, senior executives and colleagues should support your idea. There are many competing projects that are also trying to win their preference. Which one will they choose?
You want your product to be chosen, so you have to write a persuasive and logical business case that gives your new product the very best opportunity to win the hearts and minds of the people who will assess it.
You can make sure that your idea is given the best opportunity for selection, by enrolling on this training course today.
Online Training Course Objectives
By attending this Anderson online training course, delegates will be able to:
- Win support for a new product, by writing a more persuasive and powerful business case
- Understand who the business-case is written for and make it more appealing to them
- Research the factors that have the most impact on the success of a business case
- Justify a business-case from a market point of view
- Focus on the core issues that will support a business case
- Understand the viability of their business case and use it to justify the case
- Construct and write an engaging and interesting business case that sells a new product idea
- Present their business case to others, in a confident and persuasive manner
Designed For
This Anderson online training course is suitable for a wide range of professionals who are involved in constructing and evaluating business cases for new products and want to ensure that new product proposals are properly considered. For example:
- Marketing directors
- Product managers
- Product development teams
- R&D managers
- Finance directors
- Business development managers
- Business owners and inventors