Certified Strategic Communication Professional

Do actions truly speak louder than words? Delve into how even the simplest gestures shape organizational culture and the potential pitfalls of overlooking everyday interactions. Explore the transformative power of communication, recognizing that it encompasses more than verbal expression—it's about crafting a brand language that resonates authentically.

Through thorough brand analysis, discover how to execute actions with accountability, driving ethical conduct and fostering respect. Explore the dynamics of likability in garnering favor and delve into communication theories, including the innovative Golden Fish technique, to craft personalized leadership strategies.

By dissecting current practices and embracing the Ripple Effect of contemporary messaging, harness the transformative potential of your communication arsenal. Elevate your ability to effect pan-attitudinal change beyond mere rhetoric, shaping a new era of impactful leadership communication.

You want to be the best leader in the business, and the key to success is communication - congratulations, you’re halfway there, but after five days analysing and workshop techniques for positive change, you’ll have the tool set stretching from writing, presenting, body language, reading others and strategising across your business to achieve respect and results.

Taking traditional theories and combining them with non-traditional approaches. By attending this Anderson training course, you should achieve these goals:

• Analyse current practice to improve your Conscious Communication skills
• Workshop ways to objectively improve and evolve your Writing
• Discover how to present yourself for change
• Improve your understanding of situations through creative body-language
• Affect behaviour with Storytelling skills across Self-Brand, Brand and Communication

Those who have reached good positions but are looking to expand their abilities to affect their teams and communities, this is an immersive experiential course based in academic results, from theories and proven results will lead you to communicate to all and come out with a sense of well-being.

Targeted at conscious communicators, or those that want to improve, this Anderson training course applies to:

• Communication workers, directors, PR professionals, and creators of content
• CEOs and boardroom influencers
• Marketing decision makers
• Support workers willing to take the next step in their careers to improve their behaviour, and that around them

• Situational analysis
• What is strategy? What can we learn from others
• Secrets of Emotional Intelligence + various personality tests
• Cognition and the science of decision making
• When the To Do is too long, how do you prioritise
• Pavlov, and the global brain

• The top tips for critical thinking
• How to think like a disruptor
• Noise and feedback loops - where is it coming from and who’s in the feedback loops
• Overcoming self-hate and hate from others
• Basic communication theories
• Yes, No and seeking counsel

• Understanding the Estates of Power - Audience
• Storytelling + research
• The Golden Fish theory
• Digital - We Are Who We Follow, cultivating communities
• Appearance - styling for the best results
• Panoptism, The Ripple Effect

• Presenting tips, interpersonal, film, audio and all media
• Body language
• Global labels
• Geo-locational experiences
• Identity spectrum
• Appearance

• Brand personality + Brand legacy
• The audience
• Brand fans
• Differentiate, persuade, inforce + reinforce
• Image + Identity = Reputation
• Present your personal plan

• Anderson Certificate of Completion will be provided to delegates who attend and complete the course.
• CPD Certificate will be issued to participants who successfully completed the training course aligned with the international standards of The CPD Certification Service