Online Training Course Overview
Are you struggling with how to make sure your organisation stands out in a crowded marketplace?
Perhaps you’ve recently been given responsibility for your organisation’s corporate identity or have taken over managing a product brand or a service brand. You’re feeling a bit unsure about how to ensure your brand resonates with existing and potential customers.
This Anderson online training course gives practical skills and techniques for managing corporate identity and individual product and service brands. Delegates will enhance their brand development and management capabilities.
Online Training Course Objectives
By attending this Anderson online training course, delegates will be able to:
- Explain how to create a positive identity for their organisation, and how to repair a damaged reputation
- Develop strategic relationship programme for managing their reputation with key stakeholders
- Explain the key elements of a brand and work with designers to create or refresh a brand
- Manage a single product or service brand for their organisation
Designed For
People who are responsible for developing and managing their organisation’s brand image, reputation or corporate identity, including:
- Marketing managers and directors
- Public relations managers and directors
- Corporate communication managers and directors
- Business strategists