An Intensive 5-day Training Course
Developing & Implementing
Strategic Marketing Plans
Gaining Deep Understanding of Customers and How to Serve Them
UPCOMING SESSIONS
| Date | Venue | Fee | |
|---|---|---|---|
| 26-30 Jan 2026 | London - UK | $5,950 | RESERVE A SEAT |
| 04-08 May 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 28 Sep-02 Oct 2026 | Vienna - Austria | $5,950 | RESERVE A SEAT |
Training Course Overview
In this Developing & Implementing Strategic Marketing Plans training course, participants will craft the foundational framework for a strategic marketing plan that aligns marketing initiatives with their organization's broader business objectives. Emphasizing customer needs and marketplace dynamics, this plan will be tailored specifically to their organization.
Upon completion, attendees will return to their teams equipped with a strategic marketing outline designed to garner support from key stakeholders and executives throughout the organization. They will also possess the skills necessary to translate this plan into actionable initiatives that drive financial growth, expand market share, and enhance reputation.
Training Course Objectives
At the end of this Anderson training course, delegates will be able to:
- Identify, collect and analyse external and internal business data to identify issues, key factors for success and distinctive capabilities
- Using the data, make assumptions and recommend which products and services their organisation should provide to existing and potential markets
- Identify, segment and prioritise existing and potential audiences based on business objectives
- Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation
- Develop a portfolio matrix for the 4 P’s – product, price, place, promotion – that will create the framework for marketing activities
- Select the best evaluation mechanisms for proving marketing activities are delivering business objectives
Designed for
This advanced level professional Anderson training course is for marketing practitioners and business leaders responsible for developing strategic marketing plans, including:
- Chief Marketing Officers, Marketing Directors, Marketing Vice Presidents
- Heads Of Product Management, Product Development, Research & Analysis, Planning, Programmes & Campaigns, Public Relations, Brand Management, Public Affairs, Investor Relations, Financial PR, Advertising, Community Relations, Media Relations, Distribution, Monitoring & Evaluation
- Business Growth Directors, Customer Experience Directors, Sales Directors, Business Strategy Directors, Finance Directors, HR Directors
- Non-Executive Directors, Trustees, Board Members
The Course Outline
- The core marketing concepts
- 4 P’s of the marketing mix: product, price, promotion, place
- Useful frameworks for creating a marketing strategic plan
- Setting strategic marketing goals: linking to corporate vision, mission & business objectives
- Different models for conducting a marketing audit
- Collating customer and product data
- Using a SWOT to identify key internal & external factors
- Making assumptions based on the SWOT analysis
- Determining demand for your products and services
- Agreeing expected results
- The 4 competitive strategic positions
- Ansoff’s Matrix: setting strategic marketing objectives
- Understanding what motivates audiences
- The market segmentation process
- Creating buyer personas for key market segments
- The marketing control process: forecasting, budgeting & monitoring
- Developing new products and services
- Managing the product life cycle
- Product mix decisions: families, lines and brands
- Pricing mix decisions: costs, demand, methods
- Promotion mix decisions: advertising, promotions, PR & selling
- Place mix decisions: push vs pull, channels length & type
- Co-opting a team representing key areas of the business to input to the strategy
- Running workshops to ensure the marketing strategy captures experiences and concerns of stakeholders
- Drafting the document: number of pages and their content
- Anticipating office politics: winning support up and down the organisation
- Action planning
The Certificate
- Anderson Certificate of Completion will be provided to delegates who attend and complete the course
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How can I register for a training course?
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to [email protected]
- Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.
When will I receive confirmation of my registration?
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
What does the training fee cover?
Where are your training courses held?
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
Can I request customized corporate training?
Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.
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