Training Course Overview
In the Anderson 5-day training course, participants will craft the foundational framework for a strategic marketing plan that aligns marketing initiatives with their organization's broader business objectives. Emphasizing customer needs and marketplace dynamics, this plan will be tailored specifically to their organization.
Upon completion, attendees will return to their teams equipped with a strategic marketing outline designed to garner support from key stakeholders and executives throughout the organization. They will also possess the skills necessary to translate this plan into actionable initiatives that drive financial growth, expand market share, and enhance reputation.
Training Course Objectives
At the end of this Anderson training course, delegates will be able to:
- Identify, collect and analyse external and internal business data to identify issues, key factors for success and distinctive capabilities
- Using the data, make assumptions and recommend which products and services their organisation should provide to existing and potential markets
- Identify, segment and prioritise existing and potential audiences based on business objectives
- Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation
- Develop a portfolio matrix for the 4 P’s – product, price, place, promotion – that will create the framework for marketing activities
- Select the best evaluation mechanisms for proving marketing activities are delivering business objectives
Designed for
This advanced level professional Anderson training course is for marketing practitioners and business leaders responsible for developing strategic marketing plans, including:
- Chief Marketing Officers, Marketing Directors, Marketing Vice Presidents
- Heads Of Product Management, Product Development, Research & Analysis, Planning, Programmes & Campaigns, Public Relations, Brand Management, Public Affairs, Investor Relations, Financial PR, Advertising, Community Relations, Media Relations, Distribution, Monitoring & Evaluation
- Business Growth Directors, Customer Experience Directors, Sales Directors, Business Strategy Directors, Finance Directors, HR Directors
- Non-Executive Directors, Trustees, Board Members