Creating a Marketing Plan
for Business-to-Business

In today's fiercely competitive B2B markets, profit margins are under pressure, and products are increasingly viewed as commodities. To thrive in such an environment, where winning more customers and becoming the preferred supplier are paramount goals, a clear marketing plan is essential.

Chances are, various individuals within your company harbor divergent ideas on how to attract and retain customers, contributing to the challenge. To address this issue, it's imperative to rally everyone around a consistent and integrated approach. What's needed is a comprehensive marketing plan that's easily understandable and implementable by all.

Embark on this Creating a Marketing Plan for Business-to-Business training course today and acquire the skills to craft a tailored marketing plan that aligns with your business objectives.

By attending this Anderson training course, delegates will be able to:

• Construct a written marketing plan
• Explain and justify a marketing strategy
• Set clear priorities of who to target and why
• Create an integrated marketing mix
• Specify and support clear value-propositions that justify higher prices
• Direct colleagues in sales, marketing communications, product management, and other departments to implement your plan
• Measure and control the plan