An Intensive 5-day Training Course
Creating a Marketing Plan
for Business-to-Business
Learn How to Construct a Credible Marketing Plan
that will Enable You to Succeed in the Market
UPCOMING SESSIONS
| Date | Venue | Fee | |
|---|---|---|---|
| 10-14 Nov 2025 | London - UK | $5,950 | RESERVE A SEAT |
| 05-09 Jan 2026 | London - UK | $5,950 | RESERVE A SEAT |
| 13-17 Apr 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 24-28 Aug 2026 | London - UK | $5,950 | RESERVE A SEAT |
| 09-13 Nov 2026 | London - UK | $5,950 | RESERVE A SEAT |
Training Course Overview
In today's fiercely competitive B2B markets, profit margins are under pressure, and products are increasingly viewed as commodities. To thrive in such an environment, where winning more customers and becoming the preferred supplier are paramount goals, a clear marketing plan is essential.
Chances are, various individuals within your company harbor divergent ideas on how to attract and retain customers, contributing to the challenge. To address this issue, it's imperative to rally everyone around a consistent and integrated approach. What's needed is a comprehensive marketing plan that's easily understandable and implementable by all.
Embark on this Creating a Marketing Plan for Business-to-Business training course today and acquire the skills to craft a tailored marketing plan that aligns with your business objectives.
Training Course Objectives
By attending this Anderson training course, delegates will be able to:
- Construct a written marketing plan
- Explain and justify a marketing strategy
- Set clear priorities of who to target and why
- Create an integrated marketing mix
- Specify and support clear value-propositions that justify higher prices
- Direct colleagues in sales, marketing communications, product management, and other departments to implement your plan
- Measure and control the plan
Designed for
This Anderson training course is particularly valuable for those who wish to adopt a more structured, co-ordinated and consistent approach to marketing and selling their products. For example:
- Marketing directors
- Marketing managers
- Product managers
- Sector managers
- Marketing communications executives
- Sales directors
- Key account managers
- Sales and marketing support teams
The Course Outline
- How to write a structured marketing plan
- How to develop the plan
- How to align your plan with the corporate strategy
- Defining the brand principles
- Positioning the brand
- Building relationships with stakeholders
- Scoping the market
- Acquiring market knowledge and insight
- Understanding the market drivers
- Understanding customers, decision-makers and decision-process
- Identifying customers’ challenges, to discover what they value
- Understanding competitors
- Assessing your organisation’s capabilities and limitations
- Measuring market attractiveness and defining strategic options
- Setting marketing objectives
- Creating and describing the marketing strategy
- Integrating marketing strategy and sales strategy
- Defining target groups, assigning priorities and tasks
- How to create differential advantage
- Defining the propositions
- Winning on value not on price
- Creating the right marketing communications mix
- Constructing the right messages and tools
- Aligning the sales activities with marketing
- Supporting intermediaries
- Defining the schedule and responsibilities
- Defining resources and constructing a budget
- Controlling and verifying the plan
- Contingency planning
- How to write the plan
The Certificate
- Anderson Certificate of Completion will be provided to delegates who attend and complete the course
In Association With
Learn More About
this course
How can I register for a training course?
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to [email protected]
- Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.
When will I receive confirmation of my registration?
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
What does the training fee cover?
Where are your training courses held?
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
Can I request customized corporate training?
Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.
RELATED COURSES
