An Intensive 5-day Training Course
Product Management for
Business to Business (B2B) Companies
Learn How to Become a Credible Product Manager and
Help Your Products to Succeed in a B2B Market
UPCOMING SESSIONS
| Date | Venue | Fee | |
|---|---|---|---|
| 02-06 Feb 2026 | London - UK | $5,950 | RESERVE A SEAT |
| 29 Jun-03 Jul 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 12-16 Oct 2026 | Paris - France | $5,950 | RESERVE A SEAT |
| 21-25 Dec 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
Training Course Overview
The Product Management Training Course for B2B companies is specifically designed to help professionals lead product initiatives in complex, cross-functional environments where they often have influence—but not direct authority. This Product Management for B2B Training Course equips participants with the tools, strategies, and mindset needed to drive product success from concept to launch and beyond.
Focused on market-driven decision-making, the course covers critical topics such as building product roadmaps, developing compelling value propositions, managing stakeholder expectations, and navigating the product life cycle. Participants will gain a deep understanding of the unique challenges in B2B markets, including longer sales cycles, technical buying audiences, and the need for customized solutions.
Ideal for product managers, marketing professionals, and business leaders, this course ensures attendees walk away with actionable skills to create winning product strategies, avoid price erosion, and deliver superior customer value. Learn how to lead with confidence, align cross-functional teams, and achieve long-term product success in the B2B landscape.
Training Course Objectives
By attending this Anderson training course, delegates will be able to:
- Take the lead in marketing your products
- Construct a credible product marketing plan
- Adopt a more market-focused mind-set
- Think and act strategically
- Avoid being drawn into operational issues
- Create superior value for customers and avoid price erosion
- Manage the product through its life cycle
Designed for
This Anderson training course is suitable for a wide range of professionals but will greatly benefit:
- Product managers who want to control how their products are marketed
- Marketing directors who want their product managers to think and act strategically
- Marketing managers who want to integrate product marketing
- Product development managers who want to become product managers
- Technical experts who want to become product managers
The Course Outline
- The role and challenges of a product manager
- How to deal with the sales force
- Constructing a B2B product marketing plan
- Strategic fit, corporate strategy and brand
- Defining scope and mapping market players
- Understanding the market and its drivers
- Factors that impact on the market
- Stakeholders and how to prioritise them
- Understanding customers’ needs and challenges
- Profiling decision-makers
- Understanding the customers’ key success factors
- Defining gaps in the customers’ capabilities
- How to target competitors
- Understanding the competitors’ strengths and weaknesses
- Competitive strategies and how to compete
- Managing the customers’ perception
- Finding sustainable, profitable, competitive differential-advantage
- Analysing key success factors and capabilities
- Setting objectives and defining product strategy
- Defining target segments, customers and stakeholders
- Defining priority, importance, journey and tasks
- Creating the right product marketing mix
- Developing and managing the product portfolio - Innovation
- Discovering value and creating value propositions
- Value models that support price
- Directing the communications to customers and stakeholders
- Briefing the marketing communications team
- Winning support from the sales force
- Managing channel partners
- Implementing and controlling the plan
- Verifying the plan
The Certificate
- Anderson Certificate of Completion will be provided to delegates who attend and complete the course
In Association With
Learn More About
this course
How can I register for a training course?
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to [email protected]
- Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.
When will I receive confirmation of my registration?
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
What does the training fee cover?
Where are your training courses held?
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
Can I request customized corporate training?
Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.
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