• اللغة العربية
Product Management for Business to Business (B2B) Companies

An Intensive 5-day Training Course

Product Management for
Business to Business (B2B) Companies

Learn How to Become a Credible Product Manager and
Help Your Products to Succeed in a B2B Market

UPCOMING SESSIONS

Classroom sessions
DateVenueFee
30 Jun-04 Jul 2025Dubai - UAE$5,950RESERVE A SEAT
13-17 Oct 2025Paris - France$5,950RESERVE A SEAT
02-06 Feb 2026London - UK$5,950RESERVE A SEAT
Online sessions
DateVenueFee
14-18 Jul 2025Online$3,950RESERVE A SEAT
20-24 Oct 2025Online$3,950RESERVE A SEAT

Training Course Overview

How can you lead and manage your products effectively in the market without having formal authority?

B2B product managers are tasked with leading product initiatives and achieving market success without the benefit of formal authority over their colleagues and stakeholders. This Product Management for Business to Business (B2B) Companies training course will guide you in developing effective product strategies and plans that secure the necessary support for implementation. You will explore best practices in B2B product management, and develop the knowledge, tools, and market-focused mindset required for successful product management.

Training Course Objectives

By attending this Anderson training course, delegates will be able to:

  • Take the lead in marketing your products
  • Construct a credible product marketing plan
  • Adopt a more market-focused mind-set
  • Think and act strategically
  • Avoid being drawn into operational issues
  • Create superior value for customers and avoid price erosion
  • Manage the product through its life cycle

Designed for

This Anderson training course is suitable for a wide range of professionals but will greatly benefit:

  • Product managers who want to control how their products are marketed
  • Marketing directors who want their product managers to think and act strategically
  • Marketing managers who want to integrate product marketing
  • Product development managers who want to become product managers
  • Technical experts who want to become product managers

The Course Outline

Day One: The Product Manager’s Role
  • The role and challenges of a product manager
  • How to deal with the sales force
  • Constructing a B2B product marketing plan
  • Strategic fit, corporate strategy and brand
  • Defining scope and mapping market players
  • Understanding the market and its drivers
Day Two: How Customers Meet their Challenges and How to Discover Value Opportunities
  • Factors that impact on the market
  • Stakeholders and how to prioritise them
  • Understanding customers’ needs and challenges
  • Profiling decision-makers
  • Understanding the customers’ key success factors
  • Defining gaps in the customers’ capabilities
Day Three: Targeting Competitors, Defining Key Success Factors and Market Attractiveness
  • How to target competitors
  • Understanding the competitors’ strengths and weaknesses
  • Competitive strategies and how to compete
  • Managing the customers’ perception
  • Finding sustainable, profitable, competitive differential-advantage
  • Analysing key success factors and capabilities
Day Four: Setting Objectives and Product Marketing Strategies
  • Setting objectives and defining product strategy
  • Defining target segments, customers and stakeholders
  • Defining priority, importance, journey and tasks
  • Creating the right product marketing mix
  • Developing and managing the product portfolio - Innovation
  • Discovering value and creating value propositions
  • Value models that support price
Day Five: Designing the Communications, Managing the Channel, Implementing and Controlling the Plan
  • Directing the communications to customers and stakeholders
  • Briefing the marketing communications team
  • Winning support from the sales force
  • Managing channel partners
  • Implementing and controlling the plan
  • Verifying the plan

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course
Course Enquiry

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    FREQUENTLY ASKED QUESTIONS

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    How can I register for a training course?

    There are several convenient ways to register for our training programs:

    • Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
    • Email: Share your details, including your name, organization, email address, and selected course, by sending an email to  [email protected]
    • Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.

    When will I receive confirmation of my registration?

    Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.

    What does the training fee cover?

    The training fees include full access to the training venue, along with comprehensive training materials to enhance your learning experience. Additionally, participants will be provided with writing supplies and stationery. To ensure comfort and convenience, the fee also covers lunch and refreshing coffee breaks throughout the duration of the course.

    Where are your training courses held?

    Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.

    Can I request customized corporate training?

    Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.

    Still have questions?
    Can’t find the what you are looking for? Contact us and we’ll be happy to assist you.
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