Social Media: Strategy, Tactics & Analytics
Strategic Planning, Engagement Techniques & Performance Measurement in Social Media
Course Schedules
Training Course Overview
Social media strategy and analytics have become essential capabilities as platforms such as Facebook, Twitter, LinkedIn, and YouTube reshape how organizations interact with customers, communities, and stakeholders. This Social Media Strategy, Tactics & Analytics training course explores how these platforms influence customer service, public relations, and marketing, requiring organizations to adapt their approaches to remain relevant and responsive.
Modern organizations are expected to listen, engage, and respond in real time. Social media has blurred traditional boundaries between marketing, PR, and customer service, enabling direct and personal engagement while amplifying public feedback. This training course examines how brands can harness social media to build trust, strengthen relationships, and enhance reputation, while also managing the risks that come with increased visibility.
Participants will gain a structured understanding of how to design, implement, and evaluate an effective social media strategy. Equal attention is given to opportunities, threats, governance, and performance measurement, ensuring a balanced and practical approach aligned with organizational objectives
Training Course Objectives
Social Media Strategy and Analytics skills are developed throughout this training course to help participants link online activity with measurable business outcomes. The course focuses on strategic thinking, practical execution, and informed decision-making across social platforms.
By the end of this training course, participants will be able to:
- Build a clear framework to assess how social media contributes to organizational goals
- Understand a wide range of social media tools and align them with specific strategic tasks
- Evaluate the impact, effectiveness, and return on investment of social media initiatives
- Develop informed knowledge of social media vision, policy, governance, and operational models
- Identify emerging issues and design rapid response plans to manage crises effectively
Designed for
Social media training courses are increasingly relevant across multiple professional functions. This Social Media: Strategy, Tactics & Analytics training course is designed for individuals seeking to improve strategic effectiveness, engagement, and risk management in digital environments.
This training course will greatly benefit:
- Professionals working in customer service, public relations, or marketing roles
- Leaders, managers, and supervisors responsible for communication and brand reputation
- Individuals involved in organizational change, stakeholder engagement, and customer involvement
- Professionals seeking to manage increased exposure to reputational risk and online crises
Learning Methods
Interactive social media training is at the core of this engaging and fast-paced training course. A blended learning approach is used to ensure participants can apply concepts directly to real organizational challenges. The course combines expert-led input with collaborative learning to reinforce both strategic and practical understanding.
Participants will take part in group discussions, case studies, practical exercises, video analysis, and guided use of online tools. Real-world examples illustrate both successful and unsuccessful social media practices, encouraging critical thinking and informed discussion. Opportunities to practice communication techniques and analytical methods allow participants to test ideas in a supportive environment. This highly participative learning method ensures knowledge is reinforced, skills are developed, and confidence is built for immediate workplace application.
Course Content
Day One: Socialnomics – The Expanding Social Media universe
- Introduction and welcome
- Basic principles of Social Media
- Reciprocity and Sharing of information
- Conversations through Social Media - how to create a dialogue
- Driving word of mouth
- Cultivating relationships through Social Media
- Delivering trust
- The importance of honesty and integrity
Day Two: New Skills for Old – The Social Media Toolkit
- Finding your audience and being found
- Storytelling in 140 characters
- Video content
- Crowd sourcing
- Flash mobs
- Gameification
- Developing Apps
Day Three: The Platforms and their Power
- Communication forums - including blogs, discussion groups, micro-blogs
- Collaboration - including wikis, social bookmarking, social news
- Multi-media sharing - including photos, videos, audio sharing
- Reviews, comments and opinions across all sectors
- Entertainment, including games, virtual worlds, game sharing
- Aggregators
- Big Data and Data Mining
- Trends and latest developments
- Future trends
Day Four: Policies, Strategies and Control
- Understanding how social media affects brands and businesses
- Understanding the network economy
- Case studies - good and bad examples
- Assessing the roles of social media in your organisation
- Assessing your social media environment
- Social media policies
- Developing a strategy
Day Five: Buy-in and Change Management
- Basic analysis techniques and tools
- What people are saying about your brand on the Social Media
- Interpreting the results
- Benchmarking best practices
- Presenting a compelling case to top management
- The change process
- Planning the execution of your strategy
- Course review and conclusion
The Certificate
- Anderson Certificate of Completion for delegates who attend and complete the training course
In Partnership With
Learn more about this course
Yes. The Social Media: Strategy, Tactics & Analytics training course can be customised and delivered exclusively for organisations seeking a tailored learning solution. Course content can be adapted to address specific business objectives, operational challenges, industry requirements, and organisational priorities. Customised training allows teams to focus on the topics most relevant to their roles while supporting wider organisational development goals.
No. The Social Media: Strategy, Tactics & Analytics training course is open to professionals from a wide range of backgrounds and experience levels. The course content is structured to provide value to both those who are new to the subject and experienced practitioners seeking to deepen their expertise. While some prior knowledge may enhance understanding of certain concepts, it is not a requirement for participation
The Social Media: Strategy, Tactics & Analytics training course uses a variety of learning approaches to maximise participant engagement and knowledge retention. These may include expert-led presentations, practical exercises, case studies, group discussions, scenario-based activities, and collaborative learning opportunities. This approach encourages active participation and helps participants translate learning into practical workplace results.
The Social Media: Strategy, Tactics & Analytics training course is suitable for professionals who want to expand their knowledge, strengthen their practical skills, and improve their effectiveness within their current or future roles. It is valuable for managers, team leaders, supervisors, specialists, consultants, and professionals seeking to stay current with industry developments and best practices. Whether your goal is career advancement, improved decision-making, or enhanced workplace performance, this course provides relevant knowledge and practical insights to support your professional ambitions.
If you would like additional information about the Social Media: Strategy, Tactics & Analytics training course, our professional support team is available to assist with course enquiries, registration guidance, group bookings, and customised training requirements. We are committed to helping you identify the most suitable learning solution for your professional development goals.
- Phone / WhatsApp: +971 56 431 1661
- Email: [email protected]
- Website: anderson.ae
Participants attending the Social Media: Strategy, Tactics & Analytics training course gain access to valuable industry insights, practical techniques, and internationally recognised best practices. The course helps professionals improve performance, strengthen confidence, broaden their perspective, and develop skills that contribute to both personal and organisational success. It also provides an excellent opportunity to exchange ideas and experiences with professionals from diverse sectors and backgrounds.
The Social Media: Strategy, Tactics & Analytics training course combines practical knowledge, current industry practices, and expert guidance to create a highly relevant learning experience. Rather than focusing solely on theory, the course emphasises practical application, enabling participants to develop skills and approaches that can be implemented directly within their organisations. This balance of knowledge and practical relevance helps participants achieve meaningful and lasting professional impact.
Yes. Participants who successfully complete the Social Media: Strategy, Tactics & Analytics training course will receive a Anderson Certificate of Completion, demonstrating their commitment to professional development and continuous learning. This certificate provides formal recognition of the knowledge and skills gained during the course and can support professional growth and career progression.
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