An Intensive 5-day Training Course
Social Media: Strategy, Tactics & Analytics
UPCOMING SESSIONS
| Date | Venue | Fee | |
|---|---|---|---|
| 24-28 Nov 2025 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 17-21 Aug 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 23-27 Nov 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| Date | Venue | Fee | |
|---|---|---|---|
| 29 Jun-03 Jul 2026 | Online | $3,950 | RESERVE A SEAT |
| 21-25 Sep 2026 | Online | $3,950 | RESERVE A SEAT |
| 19-23 Oct 2026 | Online | $3,950 | RESERVE A SEAT |
Training Course Overview
Social media platforms such as Facebook, Twitter, LinkedIn, and YouTube have revolutionized the way we engage with customers, friends, and family. As a result, customer service, public relations, and marketing strategies must evolve to keep up with this societal shift.
Leading organizations actively listen to their stakeholders and respond to their feedback. Social media gives everyone a platform to voice their opinions. It has also blurred the lines between customer service, PR, and marketing. Through social media, brands can engage with customers on a more personal level, improving service and generating positive PR, all while reaching a wider audience with minimal additional time or cost. However, social media is a double-edged sword, presenting both risks and opportunities.
This training course will enable you to:
- Map the opportunities and threats to your organisation presented by social media
- Create a coherent social media strategy
- Develop a focused action plan to execute effectively on your strategy
- Future proof your plan by the appropriate use of technology
- Evaluate the effectiveness of your social media
Training Course Objectives
By the end of this training course, participants will be able to:
- Build a framework to assess social media contribution to achieving business goals.
- Familiarize themselves with the range of social media tools and match them to the tasks that your plan demands
- Learn how to assess the impact of social media and its ROI
- Acquire an in-depth knowlbdge of the key aspects of social media vision, policy, governance and operation.
- Learn how to identify issues and develop a rapid crisis response plan
Designed for
This training course is suitable to a wide range of professionals but will greatly benefit:
- Anyone in a customer service, PR or marketing role
- Leaders, Managers, Supervisors
- Those who wish to learn more about strategies for improving effectiveness in change, greater customer involvement and dealing with greater risk of crises
Learning Methods
The training course is fast-paced, fun and highly interactive. It will enable and encourage participation from all who attend, through a rich mixture of content input, group discussion, case studies practical exercises, video and use of the internet. Delegates will be taught how to communicate effectively with target groups and will have the chance to practice what they learn.
The Course Outline
- Introduction and welcome
- Basic principles of Social Media
- Reciprocity and Sharing of information
- Conversations through Social Media - how to create a dialogue
- Driving word of mouth
- Cultivating relationships through Social Media
- Delivering trust
- The importance of honesty and integrity
- Finding your audience and being found
- Storytelling in 140 characters
- Video content
- Crowd sourcing
- Flash mobs
- Gameification
- Developing Apps
- Communication forums - including blogs, discussion groups, micro-blogs
- Collaboration - including wikis, social bookmarking, social news
- Multi-media sharing - including photos, videos, audio sharing
- Reviews, comments and opinions across all sectors
- Entertainment, including games, virtual worlds, game sharing
- Aggregators
- Big Data and Data Mining
- Trends and latest developments
- Future trends
- Understanding how social media affects brands and businesses
- Understanding the network economy
- Case studies - good and bad examples
- Assessing the roles of social media in your organisation
- Assessing your social media environment
- Social media policies
- Developing a strategy
- Basic analysis techniques and tools
- What people are saying about your brand on the Social Media
- Interpreting the results
- Benchmarking best practices
- Presenting a compelling case to top management
- The change process
- Planning the execution of your strategy
- Course review and conclusion
The Certificate
- Anderson Certificate of Completion will be provided to delegates who attend and complete the course.
In Association With
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How can I register for a training course?
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to [email protected]
- Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.
When will I receive confirmation of my registration?
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
What does the training fee cover?
Where are your training courses held?
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
Can I request customized corporate training?
Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.
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