An Intensive 5-day Training Course
Social Media: Strategy, Tactics & Analytics
Strategic Planning, Engagement Techniques & Performance Measurement in Social Media
UPCOMING SESSIONS
| Date | Venue | Fee | |
|---|---|---|---|
| 17-21 Aug 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 23-27 Nov 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 16-20 Aug 2027 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 22-26 Nov 2027 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| Date | Venue | Fee | |
|---|---|---|---|
| 29 Jun-03 Jul 2026 | Online | $3,950 | RESERVE A SEAT |
| 21-25 Sep 2026 | Online | $3,950 | RESERVE A SEAT |
| 19-23 Oct 2026 | Online | $3,950 | RESERVE A SEAT |
| 28 Jun-02 Jul 2027 | Online | $3,950 | RESERVE A SEAT |
| 20-24 Sep 2027 | Online | $3,950 | RESERVE A SEAT |
| 18-22 Oct 2027 | Online | $3,950 | RESERVE A SEAT |
Training Course Overview
Social media strategy and analytics have become essential capabilities as platforms such as Facebook, Twitter, LinkedIn, and YouTube reshape how organizations interact with customers, communities, and stakeholders. This Social Media Strategy, Tactics & Analytics training course explores how these platforms influence customer service, public relations, and marketing, requiring organizations to adapt their approaches to remain relevant and responsive.
Modern organizations are expected to listen, engage, and respond in real time. Social media has blurred traditional boundaries between marketing, PR, and customer service, enabling direct and personal engagement while amplifying public feedback. This training course examines how brands can harness social media to build trust, strengthen relationships, and enhance reputation, while also managing the risks that come with increased visibility.
Participants will gain a structured understanding of how to design, implement, and evaluate an effective social media strategy. Equal attention is given to opportunities, threats, governance, and performance measurement, ensuring a balanced and practical approach aligned with organizational objectives
Training Course Objectives
Social Media Strategy and Analytics skills are developed throughout this training course to help participants link online activity with measurable business outcomes. The course focuses on strategic thinking, practical execution, and informed decision-making across social platforms.
By the end of this training course, participants will be able to:
- Build a clear framework to assess how social media contributes to organizational goals
- Understand a wide range of social media tools and align them with specific strategic tasks
- Evaluate the impact, effectiveness, and return on investment of social media initiatives
- Develop informed knowledge of social media vision, policy, governance, and operational models
- Identify emerging issues and design rapid response plans to manage crises effectively
Designed for
Social media training courses are increasingly relevant across multiple professional functions. This Social Media: Strategy, Tactics & Analytics training course is designed for individuals seeking to improve strategic effectiveness, engagement, and risk management in digital environments.
This training course will greatly benefit:
- Professionals working in customer service, public relations, or marketing roles
- Leaders, managers, and supervisors responsible for communication and brand reputation
- Individuals involved in organizational change, stakeholder engagement, and customer involvement
- Professionals seeking to manage increased exposure to reputational risk and online crises
Learning Methods
Interactive social media training is at the core of this engaging and fast-paced training course. A blended learning approach is used to ensure participants can apply concepts directly to real organizational challenges. The course combines expert-led input with collaborative learning to reinforce both strategic and practical understanding.
Participants will take part in group discussions, case studies, practical exercises, video analysis, and guided use of online tools. Real-world examples illustrate both successful and unsuccessful social media practices, encouraging critical thinking and informed discussion. Opportunities to practice communication techniques and analytical methods allow participants to test ideas in a supportive environment. This highly participative learning method ensures knowledge is reinforced, skills are developed, and confidence is built for immediate workplace application.
The Course Outline
- Introduction and welcome
- Basic principles of Social Media
- Reciprocity and Sharing of information
- Conversations through Social Media - how to create a dialogue
- Driving word of mouth
- Cultivating relationships through Social Media
- Delivering trust
- The importance of honesty and integrity
- Finding your audience and being found
- Storytelling in 140 characters
- Video content
- Crowd sourcing
- Flash mobs
- Gameification
- Developing Apps
- Communication forums - including blogs, discussion groups, micro-blogs
- Collaboration - including wikis, social bookmarking, social news
- Multi-media sharing - including photos, videos, audio sharing
- Reviews, comments and opinions across all sectors
- Entertainment, including games, virtual worlds, game sharing
- Aggregators
- Big Data and Data Mining
- Trends and latest developments
- Future trends
- Understanding how social media affects brands and businesses
- Understanding the network economy
- Case studies - good and bad examples
- Assessing the roles of social media in your organisation
- Assessing your social media environment
- Social media policies
- Developing a strategy
- Basic analysis techniques and tools
- What people are saying about your brand on the Social Media
- Interpreting the results
- Benchmarking best practices
- Presenting a compelling case to top management
- The change process
- Planning the execution of your strategy
- Course review and conclusion
The Certificate
- Anderson Certificate of Completion will be provided to delegates who attend and complete the course.
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How can I register for a training course?
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to [email protected]
- Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.
When will I receive confirmation of my registration?
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
What does the training fee cover?
Where are your training courses held?
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
Can I request customized corporate training?
Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.
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