Mastering PESTLE & SWOT Analysis for Strategic Planning and Decision-Making

An Intensive 5-day Training Course

Mastering PESTLE & SWOT for
Strategic Planning and Decision-Making

Mastering Analytical Tools for Informed Business Choices

UPCOMING SESSIONS

Classroom sessions
DateVenueFee
22-26 Sep 2025Dubai - UAE$5,950RESERVE A SEAT
15-19 Dec 2025Dubai - UAE$5,950RESERVE A SEAT
11-15 May 2026Dubai - UAE$5,950RESERVE A SEAT
27-31 Jul 2026London - UK$5,950RESERVE A SEAT
05-09 Oct 2026Dubai - UAE$5,950RESERVE A SEAT
14-18 Dec 2026London - UK$5,950RESERVE A SEAT
Online sessions
DateVenueFee
14-18 Jul 2025Online$3,950RESERVE A SEAT
09-13 Feb 2026Online$3,950RESERVE A SEAT

Training Course Overview

In today’s fast-paced and unpredictable business landscape, organizations that thrive are those capable of making timely, evidence-based decisions grounded in a thorough understanding of both internal operations and external influences. Strategic analysis tools such as PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) are well-established for their effectiveness in environmental scanning, evaluating internal capabilities, and supporting sound strategic planning.

The Mastering PESTLE & SWOT for Strategic Planning and Decision-Making training course offers a hands-on, structured approach to mastering these essential tools. Participants will learn how to systematically apply PESTLE to assess macro-environmental factors influencing business outcomes, and how to combine this analysis with SWOT to create well-rounded, actionable strategies.

The training course incorporates real-world case studies, interactive exercises, and collaborative workshops to ensure participants not only understand the frameworks but also gain practical experience in applying them. Whether you're shaping corporate strategy, launching a new project, mitigating risks, or planning for sustainable growth, this course provides the strategic insight and analytical skills needed to make confident, informed decisions.

Training Course Objectives

By the end of this PESTLE & SWOT  training course, participants will be able to:

  • Understand the structure, purpose, and applications of PESTLE and SWOT frameworks
  • Analyze macro-environmental trends and assess their implications for business strategy
  • Conduct internal assessments to identify organizational strengths and weaknesses
  • Synthesize external and internal insights to generate realistic, data-driven strategies
  • Apply PESTLE and SWOT to strategic planning, risk management, innovation, and decision-making
  • Translate analysis outcomes into clear actions, initiatives, and recommendations

Designed for

This PESTLE & SWOT  training course is suitable to a wide range of professionals but will greatly benefit:

  • Strategic planners and decision-makers
  • Business analysts and consultants
  • Project managers and department heads
  • Risk management and business continuity professionals
  • Entrepreneurs and startup founders
  • Professionals involved in business planning, market entry, or organizational development
  • Government and nonprofit leaders responsible for policy or planning

Learning Methods

This PESTLE & SWOT training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes an interactive mixture of lecture-led learning & group discussions.

The Course Outline

Day One: Foundations of Strategic Thinking and Environmental Scanning
  • The strategic planning process and the role of analytical tools
  • Introduction to PESTLE and SWOT in strategic contexts
  • Strategic thinking vs. operational planning
  • Overview of real-world applications in public and private sectors
  • Interactive discussion: Environmental changes impacting your organization
Day Two: Deep Dive into PESTLE Analysis
  • Understanding the six dimensions of PESTLE: structure and scope
  • How macro-environmental trends shape markets and disrupt strategies
  • Tools and sources for gathering relevant data for PESTLE analysis
  • Conducting a PESTLE analysis in practice
  • Workshop: PESTLE analysis of an industry or organization
Day Three: SWOT Analysis – Assessing Internal and External Realities
  • SWOT as a dynamic planning tool
  • How to identify and evaluate organizational strengths and weaknesses
  • Turning PESTLE insights into opportunities and threats
  • Linking SWOT to business capabilities, core competencies, and risks
  • Group activity: Developing a SWOT matrix based on your context
Day Four: From Analysis to Strategy – Bridging PESTLE & SWOT
  • Integrating PESTLE and SWOT for well-rounded strategic insight
  • Identifying strategic priorities and scenario development
  • Using analysis to support goal setting, risk mitigation, and opportunity capture
  • Practical models for aligning insights with strategic planning tools
  • Case study: Using integrated analysis for corporate or public strategy
Day Five: Application, Communication, and Decision-Making
  • Communicating analysis outcomes to leadership and stakeholders
  • Presenting recommendations: storytelling with data and logic
  • Action planning: turning insights into strategic initiatives
  • Group presentations: PESTLE + SWOT strategic plans
  • Course wrap-up and certificate distribution

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course

In Association With

Aztech
Copex
Coventry
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    How can I register for a training course?

    There are several convenient ways to register for our training programs:

    • Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
    • Email: Share your details, including your name, organization, email address, and selected course, by sending an email to  [email protected]
    • Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.

    When will I receive confirmation of my registration?

    Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.

    What does the training fee cover?

    The training fees include full access to the training venue, along with comprehensive training materials to enhance your learning experience. Additionally, participants will be provided with writing supplies and stationery. To ensure comfort and convenience, the fee also covers lunch and refreshing coffee breaks throughout the duration of the course.

    Where are your training courses held?

    Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.

    Can I request customized corporate training?

    Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.

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