29 Aug - 02 Sep 2021 | Dubai - UAE | $5,950 |
PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. Sustained public relations campaigns can help build public perceptions, develop reputation with key stakeholders and drive strategic organisational change. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organisational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels.
By attending this Anderson training course, delegates will be able to:
This Anderson training course is suitable for a wide range of professionals but will particularly benefit:
Amongst a wide range of valuable topics, the following will be prioritised:
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