Day One: The NPD Process and Risk
- The new product development process
- The market risk in new product development
- Principles to follow to reduce risk
- The role of a business-case in product development
- How to construct a successful new-product business-case
- What the business-case should contain
Day Two: Potential Success in the Market
- Welcome to the Dragon's Den
- What dragons look for and why
- Here is your new product idea
- Researching the market to identify feasibility
- Scoping and describing the potential market
- Understanding market drivers and their impact
Day Three: Understanding Market Factors, Potential Impacts and Customer Requirements
- Understanding market drivers and their impact (continued)
- The potential impact of customers and their effect on the business-case
- Assessing the sustainability of price and value
- How competitor responses might affect the case
- Recognising internal limits and capabilities
- Resources and changes to make the business-case realistic
Day Four: Defining What is Needed to Make the Case Viable in the Market
- What is required for the case to succeed in the market?
- Objectives of the business-case
- What strategy will be required to support the case?
- Justifying your case
- Risk and contingencies to include
- Financial investment and expected outcomes
Day Five: Resources Required for the Case to Work
- Internal resources and adjustments required
- Opportunity-cost time money effort
- Writing the case
- Presenting the case
- Selling the case
- An outline plan to win support