Training Course Overview

Are you struggling with how to make sure your organisation stands out in a crowded marketplace?

Perhaps you’ve recently been given responsibility for your organisation’s corporate identity or have taken over managing a product brand or a service brand. You’re feeling a bit unsure about how to ensure your brand resonates with existing and potential customers.

This Anderson training course gives practical skills and techniques for managing corporate identity and individual product and service brands. Delegates will enhance their brand development and management capabilities.

Training Course Objectives

By attending this Anderson training course, delegates will be able to:

  • Explain how to create a positive identity for their organisation, and how to repair a damaged reputation
  • Develop strategic relationship programme for managing their reputation with key stakeholders
  • Explain the key elements of a brand and work with designers to create or refresh a brand
  • Manage a single product or service brand for their organisation

Designed For

People who are responsible for developing and managing their organisation’s brand image, reputation or corporate identity, including:

  • Marketing managers and directors
  • Public relations managers and directors
  • Corporate communication managers and directors
  • Business strategists

Training Course Outline

Amongst a wide range of valuable topics, the following will be prioritised:

  • Corporate identity & image: 4 stages of establishing a positive image and identity
  • Becoming a neighbour of choice: external reputation management
  • Elements of a brand: logo block, strapline, typefaces, typography, colours, tone of voice, photographic style, grids
  • A-Z steps for building a brand: researching markets, finding a niche, putting your culture and identity into words, creating the brand manual, explaining the brand to different audiences, keeping your brand alive
  • More complex branding decisions: naming families, positioning, extensions, multi-branding, repositioning
  • Reproducing the brand: online, video, brochures, stationery, packaging, signage, promotional items, uniforms, vehicles
  • Integrated marketing: overseeing marketing activities to ensure branding messages reach customers
  • The people aspects: finding champions to keep you on-brand
  • Persuading customers to pledge loyalty to your brand
  • Remaining current: monitoring marketing trends and keeping a close eye on competitors in the marketplace

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course

© 2018. Material published by Anderson shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use,dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Explore our Full Portfolio of Training Courses

Our portfolio of more than 200 training courses are currently designed to address the current training needs of our
clients incorporating latest trends and internationally accepted best practices, in each distinct subject area.

Send to Colleague

© 2018. Material published by ANDERSON shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.





Sending your message. Please wait...

Send Successfully

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.

Print Page

© 2018. Material published by ANDERSON shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.





Sending your message. Please wait...

Close

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.

Download PDF

© 2018. Material published by ANDERSON shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Sending your message. Please wait...

Close

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.

We are Social

Join Anderson Training on social platforms

Tel: +971 4 365 8363
Fax: +971 4 360 4759
Email: info@anderson.ae
P.O Box 74589, Dubai, UAE
Tax Registration Number:

100296217100003

© 2018 Anderson Training - All rights reserved