• اللغة العربية
Corporate Identity & Brand Management

An Intensive 5-day Training Course

Corporate Identity
& Brand Management

Coordinating Brand Support Activities

UPCOMING SESSIONS

Classroom sessions
DateVenueFee
21-25 Apr 2025London - UK$5,950RESERVE A SEAT
23-27 Jun 2025London - UK$5,950RESERVE A SEAT
10-14 Nov 2025Dubai - UAE$5,950RESERVE A SEAT

Training Course Overview

Do you find yourself grappling with the challenge of distinguishing your organization in a saturated market?

Maybe you've recently assumed the role of overseeing your organization's corporate identity or have taken charge of managing a product or service brand. You might feel uncertain about how to ensure your brand connects with both current and prospective customers.

This Corporate Identity & Brand Management training course offers practical skills and techniques for effectively managing corporate identity as well as individual product and service brands. Participants will elevate their capabilities in brand development and management.

Training Course Objectives

By attending this Anderson training course, delegates will be able to:

  • Explain how to create a positive identity for their organisation, and how to repair a damaged reputation
  • Develop strategic relationship programme for managing their reputation with key stakeholders
  • Explain the key elements of a brand and work with designers to create or refresh a brand
  • Manage a single product or service brand for their organisation

Designed for

People who are responsible for developing and managing their organisation’s brand image, reputation or corporate identity, including:

  • Marketing managers and directors
  • Public relations managers and directors
  • Corporate communication managers and directors
  • Business strategists

The Course Outline

Day One: The Importance of Branding
  • What is a brand?
  • What do leaders expect when they invest in branding?
  • Who owns our brand?
  • How do brands add value to an organization?
  • How to link brand to the organisation’s mission, vision, values and purpose?
  • What should a brand include? – differentiation, relevance, trust, emotion
Day Two: Creating an Effective Brand
  • 8 key criteria for a branding strategy
  • 7 essential elements of a brand’s identity
  • Developing brand values and value propositions
  • Using customer insights to build the brand
  • Creating buyer personas that resonate with customers and potential customers
  • Connecting brand to the past, present and future
Day Three: Developing Support for the Brand
  • Finding a brand champion from the leadership team
  • Characteristics of great brand champions
  • Empowering employees as brand ambassadors
  • Using celebrities as brand ambassadors
  • Developing fans and bloggers as online brand ambassadors
  • Proving the brand’s worth to shareholders using the international standard ISO 10668
Day Four: Explaining the Brand
  • Developing the branding guidelines
  • Creating the brand manual
  • Running branding workshops for employees and creative agencies
  • Developing a branding communications plan for internal and external audiences
  • Running a brand launch event
  • Ensuring consistent delivery of multiple launch events
Day Five: Protecting the Brand Over Time
  • Monitoring customers’ experiences and perceptions of the brand
  • Monitoring opinion formers’ and influencers’ views
  • Monitoring what is said in the media
  • Knowing when to refresh the brand
  • Exercise where participants create and present their own brand
  • Action planning to take learning back into the workplace

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course
Course Enquiry

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    How can I register for a training course?

    There are several convenient ways to register for our training programs:

    • Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
    • Email: Share your details, including your name, organization, email address, and selected course, by sending an email to  [email protected]
    • Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.

    When will I receive confirmation of my registration?

    Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.

    What does the training fee cover?

    The training fees include full access to the training venue, along with comprehensive training materials to enhance your learning experience. Additionally, participants will be provided with writing supplies and stationery. To ensure comfort and convenience, the fee also covers lunch and refreshing coffee breaks throughout the duration of the course.

    Where are your training courses held?

    Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.

    Can I request customized corporate training?

    Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.

    Still have questions?
    Can’t find the what you are looking for? Contact us and we’ll be happy to assist you.
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