Training Course Overview
In the 21st Century global economy, the prosperity of both individuals and nations will depend up on the ability to innovate in all kinds of economic activity. Entrepreneurial skills will be vital to achieve successful innovation. There is a fundamental difference between invention (i.e. the identification of new ways of doing things) and innovation (i.e. the successful operationalizing and monetization of those new ways).
In the past, the prizes have not always gone to the inventors but to the innovators who can turn an idea into a successful business. This Anderson training course will provide the basis for individuals to identity and evaluate opportunities and, most importantly to follow them through into fulfillment and successful businesses.
Innovation is the leading edge of business evolution and in a Darwinian manner, the ideas that survive and prosper will those that are best adapted to the environment.
Training Course Objectives
By attending this Anderson training course, delegates will be able to:
- Be alert to opportunities in their domain
- Assemble the data to evaluate the opportunity
- Gain support from the necessary stakeholders through effective selling of the idea
- Organize the delivery mechanism
- Maintain focus on delivering the vision and growing the business
This Anderson training course is suitable for a wide range of professionals but will greatly benefit:
- “Intrapreneurs” – people working in organizations who are responsible for innovation
- C-level leaders who understand the need for a future vision
- Start-up enthusiasts
- Senior managers in strategic business planning roles
Training Course Outline
Amongst a wide range of valuable topics, the following will be prioritised:
- The importance of the entrepreneurial “mindset”
- The importance of the technology “envelope”
- Classic portfolio approaches – Boston and Ansoff matrices
- Using market research to identify and evaluate opportunities
- How can the service or product be produced most effectively?
- Getting the resources – money, people, materials
- What are investors looking for?
- How to sell the idea effectively
- What is the ecosystem for business innovation?
- Pulling it together – the Five Whys