Managing Customers
for Competitive Advantage

The ability to attract, satisfy, and retain customers is fundamental to business success and driving profitability. Studies show that acquiring a new customer can cost five to seven times more than retaining an existing one. Furthermore, in today’s world of price comparison and peer-review platforms, delivering exceptional experiences to existing customers has become a critical competitive advantage.

Although many organizations excel at marketing to attract and convert new prospects, fewer understand the strategies needed to foster customer loyalty and keep them returning year after year.

In the fast-paced Managing Customers for Competitive Advantage training course, you will learn how to gather and utilize the right information to understand your customers’ desires and deliver experiences that will delight them.

Recent advancements in the psychology and science of persuasion, loyalty, and purchasing behavior have greatly expanded our understanding. While all buyers seek quality and value, these concepts are highly subjective.

This training course delves into the psychological factors that drive customer loyalty, trust, and purchase decisions.

Once you understand what truly drives loyalty and how customers define quality and value, success lies in consistently meeting their expectations and adapting to any changes in their needs.

You will gain advanced tools and techniques to expand and nurture your customer base, inspiring long-term loyalty even in a world of constant price comparison and peer reviews.

This Anderson training course will feature:

• Understanding precisely what the customer means by value’ and quality
• Identifying and understanding the elements of a customer relationship strategy
• Evaluating customers’ needs and the triggers and motivators that are important
• Understanding how to manage customer data and analyse it
• Planning a customer service programme to ensure customer retention and loyalty
• Delivering consistent service and measure and demonstrate its success