Customer Experience Perfection
for Modern Managers

Customers are more informed, connected, and empowered than ever before. In a world where customers are in control, managers must understand the importance of focusing on the customer experience (CX) and want to enhance customer value through managing the customer experience. This is a practical training course for modern managers who want to know why, what and how to implement amazing customer experience whilst looking for practical and valuable solutions. During this Anderson training course, managers will find pragmatic ways to improve their customers’ experience and utilize customer intelligence to competitive advantage. They will also benefit from practical ideas and real-life examples.

By attending this Anderson training course, delegates will be able to:

• Understand the customer experience framework
• Develop strategic approach for implementing CX
• Gain the knowledge of customer journeys
• Learn how to employ and motivate a CX team
• Learn how to create a customer focused culture

This Anderson training course is suitable for a wide range of professionals but will greatly benefit:

• Customer Experience Managers / Directors / Officers
• Head of Customer Service Department
• Customer Relationship Managers
• Customer Service Department Managers / Supervisors
• Customer Satisfaction Managers / Directors / Supervisors
• Account Managers / Team Leaders / Team Managers
• Other managers required to understand customer experience

Amongst a wide range of valuable topics, the following will be prioritised:

• The five steps of CXM framework
• Essentials of profitable customer experience
• Creating your value proposition
• Evolving and transforming CX
• Designing customer experiences: custom loyalty matrix
• Mapping the customer journey
• Using BEST approach for hiring CX team
• Building CX Knowledge in the workforce
• Organizational requirements for SXM
• Creating customer-focused corporate culture