Customer Experience Perfection for Modern Managers

An Intensive 5-day Training Course

Customer Experience Perfection
for Modern Managers

Making Customer Experience your Competitive Advantage

UPCOMING SESSIONS

Classroom sessions
DateVenueFee
07-11 Jul 2025London - UK$5,950RESERVE A SEAT
20-24 Oct 2025Dubai - UAE$5,950RESERVE A SEAT

Training Course Overview

Today's customers are exceptionally informed, connected, and empowered. In this customer-centric landscape, managers must prioritize the customer experience (CX) to enhance customer value effectively. This Customer Experience Perfection for Modern Managers training course is tailored for modern managers seeking practical insights on understanding why, what, and how to implement exceptional customer experiences with actionable solutions.

Throughout the training course, managers will discover practical methods to elevate customer experiences and leverage customer intelligence for competitive edge. They will gain valuable insights through practical ideas and real-world examples.

Training Course Objectives

By attending this Anderson training course, delegates will be able to:

  • Understand the customer experience framework
  • Develop strategic approach for implementing CX
  • Gain the knowledge of customer journeys
  • Learn how to employ and motivate a CX team
  • Learn how to create a customer focused culture

Designed for

This Anderson training course is suitable for a wide range of professionals but will greatly benefit:

  • Customer Experience Managers / Directors / Officers
  • Head of Customer Service Department
  • Customer Relationship Managers
  • Customer Service Department Managers / Supervisors
  • Customer Satisfaction Managers / Directors / Supervisors
  • Account Managers / Team Leaders / Team Managers
  • Other managers required to understand customer experience

The Course Outline

Day One: Essentials of Customer Experience Management (CXM)
  • The five steps of CXM framework
  • The roles and responsibilities of a customer-focused manager
  • Adapting new technologies to maximize impact on CX
  • Essentials of profitable customer experience
  • Facets of customer experience
  • The seven core elements of great CX
Day Two: Developing Customer Experience Strategy for Business
  • Ten principals behind great customer experience
  • Creating your value proposition
  • Conducting customer research for benchmarking
  • Evolving and transforming CX
  • Practical steps for implementing CX innovation
  • Case study: The Lego Group
Day Three: Designing and Measuring Customer Experience
  • Understanding clients’ needs and expectations
  • Designing customer experiences: custom loyalty matrix
  • Mapping the customer journey
  • Understanding emotions in customer experience
  • Key customer metrics and effective measuring
  • Case study: The Apple customer experience
Day Four: Hiring Top Customer Service Personnel
  • Using BEST approach for hiring CX team
  • Building CX Knowledge in the workforce
  • Managing your CX Team
  • Recognizing and rewarding performance
  • Equipping and supporting teams for success
  • Case Study: Cemex
Day Five: Creating Customer-Focused Organisation
  • The role and responsibility of customer-focused organization
  • Organizational requirements for SXM
  • Creating customer-focused corporate culture
  • Customer experience vs. employee Experience
  • Best Practices - Xerox’ Five Pillars of customer-focused strategy
  • Action plan

The Certificate

  • Anderson Certificate of Completion will be provided to delegates who attend and complete the course
Course Enquiry

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    How can I register for a training course?

    There are several convenient ways to register for our training programs:

    • Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
    • Email: Share your details, including your name, organization, email address, and selected course, by sending an email to  [email protected]
    • Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.

    When will I receive confirmation of my registration?

    Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.

    What does the training fee cover?

    The training fees include full access to the training venue, along with comprehensive training materials to enhance your learning experience. Additionally, participants will be provided with writing supplies and stationery. To ensure comfort and convenience, the fee also covers lunch and refreshing coffee breaks throughout the duration of the course.

    Where are your training courses held?

    Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.

    Can I request customized corporate training?

    Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.

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