
An Intensive 5-day Training Course
Customer Experience Perfection
for Modern Managers
Making Customer Experience your Competitive Advantage
UPCOMING SESSIONS
| Date | Venue | Fee | |
|---|---|---|---|
| 12-16 Jan 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 09-13 Mar 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
| 06-10 Jul 2026 | London - UK | $5,950 | RESERVE A SEAT |
| 19-23 Oct 2026 | Dubai - UAE | $5,950 | RESERVE A SEAT |
Training Course Overview
Today's customers are exceptionally informed, connected, and empowered. In this customer-centric landscape, managers must prioritize the customer experience (CX) to enhance customer value effectively. This Customer Experience Perfection for Modern Managers training course is tailored for modern managers seeking practical insights on understanding why, what, and how to implement exceptional customer experiences with actionable solutions.
Throughout the training course, managers will discover practical methods to elevate customer experiences and leverage customer intelligence for competitive edge. They will gain valuable insights through practical ideas and real-world examples.
Training Course Objectives
By attending this Anderson training course, delegates will be able to:
- Understand the customer experience framework
- Develop strategic approach for implementing CX
- Gain the knowledge of customer journeys
- Learn how to employ and motivate a CX team
- Learn how to create a customer focused culture
Designed for
This Anderson training course is suitable for a wide range of professionals but will greatly benefit:
- Customer Experience Managers / Directors / Officers
- Head of Customer Service Department
- Customer Relationship Managers
- Customer Service Department Managers / Supervisors
- Customer Satisfaction Managers / Directors / Supervisors
- Account Managers / Team Leaders / Team Managers
- Other managers required to understand customer experience
The Course Outline
- The five steps of CXM framework
- The roles and responsibilities of a customer-focused manager
- Adapting new technologies to maximize impact on CX
- Essentials of profitable customer experience
- Facets of customer experience
- The seven core elements of great CX
- Ten principals behind great customer experience
- Creating your value proposition
- Conducting customer research for benchmarking
- Evolving and transforming CX
- Practical steps for implementing CX innovation
- Case study: The Lego Group
- Understanding clients’ needs and expectations
- Designing customer experiences: custom loyalty matrix
- Mapping the customer journey
- Understanding emotions in customer experience
- Key customer metrics and effective measuring
- Case study: The Apple customer experience
- Using BEST approach for hiring CX team
- Building CX Knowledge in the workforce
- Managing your CX Team
- Recognizing and rewarding performance
- Equipping and supporting teams for success
- Case Study: Cemex
- The role and responsibility of customer-focused organization
- Organizational requirements for SXM
- Creating customer-focused corporate culture
- Customer experience vs. employee Experience
- Best Practices - Xerox’ Five Pillars of customer-focused strategy
- Action plan
The Certificate
- Anderson Certificate of Completion will be provided to delegates who attend and complete the course
In Association With


Learn More About
this course
How can I register for a training course?
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to [email protected]
- Phone: Reach out to us directly at +971 4 273 3503, and our team will guide you through the registration process.
When will I receive confirmation of my registration?
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
What does the training fee cover?
Where are your training courses held?
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
Can I request customized corporate training?
Yes, we offer tailored corporate training solutions to meet your organization’s specific needs. Please contact us at [email protected] or call +971 4 273 3503 for more information.
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