Strategic Key Account Management

What strategies can you use to win key accounts and become a preferred supplier?

For many B2B businesses, this is a major challenge that requires a strategic approach to build and maintain relationships at multiple levels within the customer’s organization. A successful strategy involves understanding the customer’s unique challenges and demonstrating your value as a strategic partner rather than just another vendor.

This Strategic Key Account Management training course provides you with practical methods and real-life examples from the course director’s experience to help you achieve preferred supplier status and succeed in the B2B landscape.

By attending this Anderson training course, delegates will be able to:

• Design a key account strategy and apply it in practice
• Elevate the status of your organisation within the key account
• Construct value propositions that win preference with the right people
• Overcome the challenge of buyers who want you to lower your prices
• Influence the customer’s specification and negotiate from a stronger position
• Use your key account team more effectively

This Anderson training course is suitable to a wide range of professionals but will greatly benefit:

• Global Heads of Key Accounts who want to secure Key Account customers globally
• Key Account Directors who want to become the Key Account customer’s preferred partner
• Key Account Managers who need to construct and implement a credible Key Account plan
• Key account team members who are required to contribute to the Key Account plan
• CEOs who want to increase margins and build stronger ties with their Key Accounts
• Other managers who are required to understand the Key Account plan and support it